Adara
Event Strategy, Execution, and PR Campaign for Adara in Japan
btrax helped Adara grow in Japan through targeted event planning, PR campaigns, and strategic communication. We enhanced brand visibility and connected with key partners to support their market expansion.
INDUSTRY
Technology
TARGET MARKET
Japan
DELIVERABLES
Press Release Target List Curation Target Follow-up Event Planning Event Management
Challenges
Developing and executing a comprehensive event strategy to support Adara’s growth in Japan.
Creating and managing a PR campaign to increase Adara’s visibility and brand awareness in Japan.
Ensuring seamless communication and coordination between Adara’s US and Japan teams.
Our Approach
Organized all aspects of event planning and management, including venue rental, staff transportation, food and drink procurement, and attendee invitations. Utilized our network to invite potential clients and partners.
Created and translated press releases to share Adara’s updates and events with media and partners. Distributed press releases to a curated list of media publications.
Curated a list of target attendees and followed up to ensure their participation. Maintained detailed communication plans to keep all teams informed of event logistics.
What we provided
btrax utilized our expertise and network to invite potential clients, provide event set-up, create press releases and send them to media publications. We created a detailed communication plan and team structure to answer any questions leading up to the event date and make sure that teams in the US and Japan were always aware of event logistics.
Event Planning & Management
Adara was looking to grow their awareness in Japan and connect with potential customers and partners.
The btrax team was able to accomplish a variety of tasks to ensure a successful event. Tasks included: food and drink procurement, logistics (venue rental, staff transportation), press release & media list creation, and attendee list creation & invitations.
Event Strategy, Execution, and PR Campaign for Adara in Japan
In 2017 and 2018, btrax supported the Adara team to ensure messaging about Adara updates and events were shared with media and partners. btrax sent out translated Press Releases detailing announcements and events.
Our Impact
Through btrax Marketing support Adara was able to enhance sales opportunities and grow brand awareness.
