Nauto
Expediting Nauto's Global Growth via Japanese Brand Localization
btrax helped accelerate Nauto's global growth with Japanese brand localization, enhancing iOS/Android apps and fleet management web applications. Market presence was expanded via UX improvements and strategic research.
INDUSTRY
Technology, IoT
TARGET MARKET
Japan
DELIVERABLES
Brand Localization Market Research User Research
Challenges
Expanding Nauto's presence in Japan and localizing their fleet management web application and installation process.
Adapting the iOS and Android apps to meet the expectations and preferences of Japanese users.
Ensuring the brand's look and feel is consistent across different platforms while being suitable for the Japanese market.
Our Approach
Collaborated with Nauto’s product and marketing teams to unify the design and UX of their iOS and Android apps for the Japanese market.
Reinforced marketing materials to ensure they were culturally appropriate and resonated with the Japanese audience.
Conducted media outreach to boost Nauto's business development and visibility in Japan.
What we provided
We worked with Nauto’s product and marketing teams to unify the look and feel of their iOS and Android apps. We also improved the UX for the Japanese market. In addition to reinforcing marketing materials, we performed media outreach to boost business development in Japan.
Positioning for Japan
We conducted market and competitor research for the Japanese market to understand how to strategize Nauto’s market entry.
Expediting Nauto's Global Growth via Japanese Brand Localization
We consulted with the design and product teams to recommend UX/UI features needed for success in the Japanese market based on our findings.
Pushing for Quality
Localization was crucial to maximizing the impact and usability of Nauto's product with Japanese consumers.
Our impact
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
