Mazda
Market Research to Improve Satisfaction among North American Customers
btrax helped Mazda develop key concepts and design for their first EV, MX-30, by engaging with potential customers in the San Francisco Bay Area. We also conducted bootcamp-style workshops for Mazda HQ and Mazda USA.
INDUSTRY
Automotive
TARGET MARKET
Japan
DELIVERABLES
User Research Market Research Trend Research Design Thinking Workshop Value Proposition Map Business Plan Development Usability Testing
Challenges
Adapting to changes in the automotive industry, such as car sharing, EVs, and self-driving cars.
Discovering and integrating state-of-the-art technology to elevate Mazda’s luxurious experience.
Developing new value propositions for Mazda's customers to improve satisfaction in North America.
Our Approach
Organized an immersive bootcamp for 13 members from Mazda’s headquarters and the US branch office to develop business ideas and strengthen team relationships.
Facilitated visits to automobile startups and leading technology companies for practical experience and insights into innovative environments.
Conducted workshops to teach participants the design process used in service design-oriented product development.
Guided participants in creating and refining business ideas based on the design process learned during the bootcamp.
Conducted interviews with marketing, design, and automobile experts, as well as creative thought-leaders in San Francisco, to uncover target user needs and evaluate business ideas.
What we provided
13 members from the company headquarters and the US branch office participated in our immersive bootcamp, where they developed business ideas and strengthened team relationships.
Exploring today’s technology & learning design thinking
Participants visited automobile startups and leading technology companies to do fieldwork. They gained practical experience and insight into innovative environments. Design thinking workshops helped participants adopt the design process used in service design-oriented product development.
Market Research to Improve Satisfaction among North American Customers
They created and improved business ideas based on the design process learned during the Education phase.
Evaluating ideas
Participants uncovered target user needs through interviews with marketing, design, automobile experts, and creative thought-leaders in San Francisco. These insights helped them evaluate their business ideas.
Our impact
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
