Enter with confidence
Is Japan Your Next Big Market?
SaaS & AI Product Leaders
You've built something that works domestically, but you realize that Japan is a very different market. User behavior is unique, competition is fierce, and cultural missteps are expensive. You need real validation before committing to a full market entry, not guesswork based on Google Translate and assumptions.
Growth Teams at Series A-C Startups
Your early Japan metrics look promising, but you're seeing weird drop-off patterns and lukewarm engagement. Something's not translating (literally and figuratively). You need to understand what Japanese users actually want before scaling your go-to-market investment.
Business Development Managers
You're tasked with APAC expansion, and Japan is the obvious next target. But every conversation with potential partners or customers reveals knowledge gaps you didn't know existed. You need cultural intelligence and local validation to build a credible market entry strategy.
What’s Included:
(Core Sprint Breakdown)
Our 4-week program is designed to move fast, without cutting corners. From in-depth local insight to creator-led traction and a fully localized landing page, here’s exactly what you’ll get at each stage of the sprint.
Week 1–2: Market Discovery & Insight
3–5 qualitative interviews with Japanese early adopters
Social listening (X/Twitter, Reddit, YouTube)
Insights summary with product/messaging recommendations
Week 2–4: Creator Activation
Outreach to 5–10 aligned creators (micro & mid-tier)
Secure 2–3 content collabs (YouTube, X, Note)
Coordinate trial access and support content production
Report with reach, engagement, and product trial metrics
Week 3–4: Localized Landing page Launch
Build a Framer/Wix single-scroll Japanese landing page
Include Japanese CTA, value prop, testimonials (if available)
Implement tracking and analytics
Optional: include copywriting in both Japanese + English for future growth
Week 4+: Agile Reporting + Roadmap
Weekly updates during project
Final report with Phase 2 GTM roadmap (event, PR, paid, full product localization)
Customer Voice
About btrax
btrax is a bilingual, bicultural design & marketing agency based in San Francisco and Tokyo, specializing in Japan market entry support. With over 20 years of experience, we’ve worked with global tech leaders to deliver localized strategies grounded in research.
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