Japan Market Entry Sprint

Japan Ignite:
4-Week Market Entry Sprint

Validate. Localize. Activate fast, with btrax.

Fast-track your Japan market entry with real insights, creator-led activation, and a high-converting localized landing page.

Enter with confidence

Is Japan Your Next Big Market?

SaaS & AI Product Leaders

You've built something that works domestically, but you realize that Japan is a very different market. User behavior is unique, competition is fierce, and cultural missteps are expensive. You need real validation before committing to a full market entry, not guesswork based on Google Translate and assumptions.

Growth Teams at Series A-C Startups

Your early Japan metrics look promising, but you're seeing weird drop-off patterns and lukewarm engagement. Something's not translating (literally and figuratively). You need to understand what Japanese users actually want before scaling your go-to-market investment.

Business Development Managers

You're tasked with APAC expansion, and Japan is the obvious next target. But every conversation with potential partners or customers reveals knowledge gaps you didn't know existed. You need cultural intelligence and local validation to build a credible market entry strategy.

What’s Included:

(Core Sprint Breakdown)

Our 4-week program is designed to move fast, without cutting corners. From in-depth local insight to creator-led traction and a fully localized landing page, here’s exactly what you’ll get at each stage of the sprint.

Week 1–2: Market Discovery & Insight

3–5 qualitative interviews with Japanese early adopters
Social listening (X/Twitter, Reddit, YouTube)
Insights summary with product/messaging recommendations

Week 2–4: Creator Activation

Outreach to 5–10 aligned creators (micro & mid-tier)
Secure 2–3 content collabs (YouTube, X, Note)
Coordinate trial access and support content production
Report with reach, engagement, and product trial metrics

Week 3–4: Localized Landing page Launch

Build a Framer/Wix single-scroll Japanese landing page
Include Japanese CTA, value prop, testimonials (if available)
Implement tracking and analytics
Optional: include copywriting in both Japanese + English for future growth

Week 4+: Agile Reporting + Roadmap

Weekly updates during project
Final report with Phase 2 GTM roadmap (event, PR, paid, full product localization)

Customer Voice

“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square

“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square

About btrax

btrax is a bilingual, bicultural design & marketing agency based in San Francisco and Tokyo, specializing in Japan market entry support. With over 20 years of experience, we’ve worked with global tech leaders to deliver localized strategies grounded in research.

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