Panasonic
Researched, Strategized, and Executed New US Market Applications
btrax helped Panasonic launch new services in the US through market research, UX/UI design, and MVP development, resulting in successful web applications and an expanded customer base.
INDUSTRY
Technology, Internet
TARGET MARKET
U.S.
DELIVERABLES
Market Research UX/UI Research MVP Design MVP Development Website Design
Challenges
Developing a comprehensive strategy for launching new Panasonic services in the US market.
Narrowing down service ideas through extensive market research and testing.
Creating user-friendly and functional web applications that align with Panasonic's brand.
Our Approach
Conducted thorough market research to understand the target demographic’s pain points and validate service ideas.
Engaged in UX/UI research to create wireframes for the web applications, ensuring a seamless user experience.
Developed a minimum viable product (MVP) for each service idea, incorporating essential functionalities for a full-stack web application.
Designed and developed a website to support the launch and operation of the new services, including all necessary features.
What we provided
Provided a full lifecycle of services to help the Panasonic team ideate, validate, and eventually launch new service ideas. During the project, Panasonic intrapreneurs worked in the btrax office engaging with each department to research, design, develop, and market their ideas.
Design and Development
UX/UI research to create the wireframe of the web application. MVP development will result in a working minimum viable product. Web application development including all the various functionality needed to launch a full stack web application.
Researched, Strategized, and Executed New US Market Applications
Validated target demographic pain points and Panasonic web application solution ideas.
Our Impact
Successful launch of two new web applications.
