Swatch Japan
Rakuten Store Design and Development
btrax helped design and develop Swatch Japan's Rakuten Ichiba store in just over a month, localizing global branding for the Japanese market and boosting sales by 44% in the first quarter.
INDUSTRY
Ecommerce
TARGET MARKET
Japan
DELIVERABLES
Brand Localization Market Research User Research
Challenges
Designing and developing a Rakuten Ichiba store for Swatch Japan within a tight deadline.
Adapting Swatch's global brand for the Japanese market while ensuring cultural relevance and compliance with Rakuten’s platform requirements.
Coordinating between Swatch Japan's local team and their headquarters in Switzerland to ensure seamless integration and execution.
Our Approach
Designed and developed Swatch Japan's Rakuten Ichiba page, adhering to Rakuten’s template and design constraints, as well as HTML and CSS guidelines. Translated Swatch's global branding into a localized and culturally-aware design.
Developed a product launch calendar, an SEO keyword list, and a marketing strategy that included online and offline tactics such as Google Ads and influencer marketing. Conducted influencer marketing research to support brand outreach.
Managed the project across different time zones and cultural contexts, ensuring timely and accurate execution of the marketing strategy. Post-launch, handled updates on store activity and provided recommendations to enhance conversion rates.
What we provided
We worked with Swatch's local team in Japan and their headquarters in Switzerland to design and develop a Swatch page along with making sure all the various platforms connected.
UX Localization
We provided Rakuten with a list of template and design constraints, as well as HTML and CSS guidelines on Rakuten. We designed and developed Swatch Japan's page. Lastly, we translated global branding into a localized, culturally-aware design
Rakuten Store Design and Development
We developed product launch calendar and SEO keywords list to strategize their product line outreach, as well as suggested online/offline marketing plan for further growth including google ads, influencer marketing, etc. Lastly, we provided influencer marketing research.
Pushing for Quality
We provided cross-border and cross-cultural project management to ensure the marketing strategy was executed in correctly and in a timely manner. Post store launch, we handled updates on store activity and shared recommendations to increase conversion rates.
Our impact
We successfully launched within an aggressive timeline. Total sales increased 44% over the course of the first quarter after launching through continuously improving contents and wording of product pages, use of campaigns within Rakuten, and through adding of new products.
