MacPaw

Market Research for Communication, Content, and Website Strategy

btrax helped MacPaw's CleanMyMac understand the Japanese market through targeted market research, user insights, and a strategic communication plan, enhancing customer engagement and website experience.

MacPaw work
MacPaw work
MacPaw work

INDUSTRY

Software, Internet

TARGET MARKET

Japan

DELIVERABLES

Market Research Market Analysis Communication Plan

Challenges
  • Developing a comprehensive market entry strategy for MacPaw’s CleanMyMac in Japan.

  • Identifying and validating the target users for CleanMyMac in the Japanese market.

  • Addressing friction points in the purchase experience on MacPaw’s website.

  • Proposing a marketing communication plan that aligns with the customer journey.

Our Approach
  • Conducted extensive market research and analysis to identify target users and clarify the value proposition for CleanMyMac in Japan.

  • Performed user interviews and surveys to gain deeper insights into the target users’ pain points, values, and lifestyles. Identified areas of friction in the user experience on MacPaw’s website.

  • Developed a marketing communication plan based on the customer journey, ensuring effective communication through suitable channels and promotions.

What we provided

The btrax team conducted market research and provided user interviews to identify friction in the purchase experience on the website and also proposed effective marketing channels and promotions ideas for further growth.

UX Research

After we identified the target users through market research and user surveys, we conducted user interviews with the target users to get deeper insights into their pain points, values and lifestyle. We discovered areas of friction in the user experience on the website.

Market Research for Communication, Content, and Website Strategy

We proposed a marketing communication plan based on the customer journey identified through user research.

Our Impact

We help to research of target audiences and their problems, identified different types of target audience and value propositions for them, and proposed a marketing communication plan.

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