Koala
Market Research and Brand Campaigns for Koala Mattresses
btrax helped Koala enter the Japanese market with data-driven strategies, market research, and targeted marketing campaigns, ensuring a successful launch and brand alignment with Japanese consumers.
INDUSTRY
E-Commerce, Furniture
TARGET MARKET
Japan
DELIVERABLES
Market Research UX Research Marketing Campaigns Website Creation
Challenges
Establishing a data-driven approach for Koala’s entry into the Japanese market.
Identifying and validating the target personas for Koala’s products in Japan.
Adjusting Koala’s brand positioning to align with the Japanese market's unique preferences and logistics.
Developing marketing collateral that resonates with Japanese consumers.
Our Approach
Conducted comprehensive market research using desktop research, online surveys, and user interviews to confirm Koala’s target personas and clarify market positioning.
Utilized user experience research to understand the needs and preferences of Japanese consumers, ensuring Koala’s products and services align with local expectations.
Created and executed marketing campaigns, including content creation, images, and videos, to connect Koala with Japanese consumers.
Developed a localized website tailored to the Japanese market, enhancing user experience and engagement.
What we provided
With Koala mattress entering Japan to disrupt the mattress market, there was a need to confirm its value proposition but also adjust for product and logistics differences specific to the Japanese market. We were able to support with a variety of needs from market research to content creation to marketing activations.
Market Research & Analysis
Provided market research and analysis through a variety of methods including desktop research, online surveys, and user interviews to confirm Koala’s Target Personas, clarify market positioning, and assist in creating a market entry strategy.
Market Research and Brand Campaigns for Koala Mattresses
In an effort to connect Koala with Japanese consumers, the btrax team supported creating of marketing campaigns that included creation of content, images, and videos.
Our impact
Successfully supported the launch of Koala into the Japanese market. Koala has continued to grow not only its brand awareness but also product lineup.
