Wines of Chile
Influencer Campaign in Japan for Chilean Sparkling Wines
btrax helped boost Chilean sparkling wine awareness in Japan through influencer campaigns, media tie-ups, and social media strategies, achieving over 14 million impressions and exceeding engagement targets.
INDUSTRY
Food & Beverages
TARGET MARKET
Japan
DELIVERABLES
Marketing Strategy Marketing Execution
Challenges
Increasing brand awareness of Chilean sparkling wines in the Japanese market.
Establishing and managing social media accounts to effectively engage with the target audience.
Collaborating with influencers to create impactful campaigns that resonate with Japanese consumers.
Our Approach
Created official social media accounts on Instagram, Twitter, and Facebook to increase engagement and share user-generated content.
Developed a strategic plan for how to communicate about Wines of Chile, including content themes and posting schedules.
Engaged celebrity and micro-influencers to launch a gifting and hashtag campaign, increasing visibility and engagement.
What we provided
We initially created official accounts on Instagram, Twitter, and Facebook to increase engagement and the opportunity to share user generated content. Once the foundation and strategy was set for how to talk about Wines of Chile, btrax engaged with celebrity and micro-influencers to launch a gifting and hashtag campaign.
