Japan User Research Service
The Japan User Research Service from btrax is designed to help companies gain a deep understanding of the Japanese market through comprehensive research and analysis. Whether your company is considering entering the market or wants to refine its existing strategies, we offer packages that provide actionable insights into user preferences, competitor landscapes, and strategic recommendations.
Why btrax?
Market Expertise
With years of experience working in Japan and the US, btrax bridges the cultural and business gaps to provide accurate and context-sensitive insights.
Customizable
Research Packages
From basic understanding to in-depth strategy, our packages cater to various business needs, ensuring that clients receive tailored solutions for their goals.
Data-Driven Decisions
We focus on both qualitative and quantitative research methods, providing data-backed recommendations that help clients make informed decisions.
Culture Gap
Cultural variances between Japan and the US
01
Consumer Behavior
Japanese consumers tend to prioritize quality and brand reputation more than price sensitivity, contrasting with more price-driven US consumer behavior.
02
Communication Styles
Communication in Japan is often more formal and indirect compared to the US, requiring careful consideration in marketing strategies.
03
Cultural Nuances
Understanding Japan’s unique business etiquette, regulatory environment, and cultural values is crucial for successful market entry.
Service Overview
Basic
User Research Package
Perfect for
Companies seeking initial market insights with a focus on quantitative data
Our Offerings
Competitor research
Basic data analysis
Quick report for foundational understanding
STANDARD
User Research Package
Perfect for
Businesses looking to explore niche markets and identify key differentiation points
Our Offerings
Qualitative research
Quantitative research
In-depth competitor analysis
Detailed report
premium
User Research &
Strategy Package
Perfect for
Companies seeking deep strategic insights and a comprehensive understanding of the Japanese market
Our Offerings
Usability testing
Extensive qualitative interviews
Customized strategy roadmap
Customer Voice
“Btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
Contact Us
Have questions or want to learn more about how our services can help your business enter the Japanese market? Contact us using the form below, and one of our experts will get in touch to discuss your specific needs.
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