Japan User Research Service

Japan Market
User Research Services

Gain real insights from Japanese users before entering the market. btrax bridges the gap between global companies and Japanese customers with culturally-aware user research and strategy.

Why Japan-Specific User Research Matters

Expanding into Japan means engaging with one of the most unique and nuanced markets in the world. Success requires more than localization, it demands a deep understanding of how Japanese users think, decide, and behave.

At btrax, our Japan User Research services is the result of over 20 years helping companies enter and grow in the Japanese market. We’ll help you uncover the cultural context behind customer behavior. Through in-language surveys, interviews, and usability testing, we help you validate assumptions, identify friction points, and shape experiences that truly resonate.

Cultural Context

Understanding cultural nuances that drive consumer behavior and decision-making processes.

Local Insights

In-language surveys and interviews that reveal authentic user motivations and preferences.

Market Success

Validate assumptions and identify friction points to shape resonant user experiences.

What Services Does btrax Offer?

We provide tailored research and consulting services for global companies expanding into Japan

Quantitative Surveys

Validate demand and user needs through comprehensive data collection

Qualitative Interviews

Uncover motivations through in-depth conversations with local users

Competitive Analysis

Understand your market landscape and competitive positioning

Usability Testing

Improve UX/UI with Japanese participants and cultural context

Product-Solution Fit

Discovery and go-to-market planning for successful launches

Custom Solutions

Services customized based on your goals, product maturity, and timeline

Why is Japan Market Research Different?

Japan is unique and success requires more than just translation. Our team highlights key cultural and market differences:

Topic

Consumer values

Communication

UX expectations

Japan

Quality, trust, brand history

Indirect, formal

Detail-oriented, consistent

US

Value, convenience, speed

Direct, casual

Fast, experimental

Customer Voice

“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square

“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square
“The btrax team did an excellent job collaborating across diverse perspectives to craft a unified, strategic narrative. While it took time to gather the depth and breadth of research needed to build a strong forecast, the end result was well worth the effort. I’m looking forward to partnering with them again on future projects!”
— Brenda Milis, Principal of Consumer and Creative Insights
"btrax delivered exactly what we needed for our bilingual website expansion, creating a seamless English and Japanese experience that truly represents our cross-cultural recruitment expertise. What stood out was their deep understanding of both markets. They didn't just translate content, they helped craft messaging that resonates authentically with both Japanese and international audiences. The process was smooth with clear timelines and responsive communication, and the final website positions Six Sigma Talent as the bicultural bridge we are, connecting global talent with Japanese opportunities."
— Tony Nakada, CEO at Six Sigma Talent
“btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square's go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market. The btrax team was very professional, able to adjust to moving targets, and quick to reply. Their follow-up to our additional questions was excellent, which is a testament to their end-to-end customer service. I look forward to working with them again.”
— Eugene Oh, Product Marketing Lead at Square

About btrax

btrax is a bilingual, bicultural design & marketing agency based in San Francisco and Tokyo, specializing in Japan market entry support. With over 20 years of experience, we’ve worked with global tech leaders to deliver localized strategies grounded in research.

Trusted by: