Market research to improve satisfaction among North American customers
As car sharing, EV, and self-driving cars continue to transform the automobile industry, Mazda is constantly searching for the next form their cars will take. Mazda representatives came to us in Silicon Valley to discover state-of-the-art technology that would elevate their luxurious experience and create new value for their customers.
INDUSTRY
Automotive
DELIVERABLES
User Research Market Research Trend Research Design Thinking Workshop Value Proposition Map Business Plan Development Usability Testing
TARGET MARKET
Japan
What we provided
13 members from the company headquarters and the US branch office participated in our immersive bootcamp, where they developed business ideas and strengthened team relationships.
Exploring today’s technology & learning design thinking
Participants visited automobile startups and leading technology companies to do fieldwork. They gained practical experience and insight into innovative environments. Design thinking workshops helped participants adopt the design process used in service design-oriented product development.
Ideating for innovation
They created and improved business ideas based on the design process learned during the Education phase.
Evaluating ideas
Participants uncovered target user needs through interviews with marketing, design, automobile experts, and creative thought-leaders in San Francisco. These insights helped them evaluate their business ideas.
Our impact
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
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