Toys 'R' Us

Toys 'R' Us

Toys 'R' Us

Toys R Us work
Toys R Us work
Toys R Us work

Ecommerce site UX design & development recommendations

Toys 'R' Us’ objective was focused on updating the design for global branding compliance while ensuring local market fit. Helped to create higher conversion, enhance site structure, design page layouts and interactions based on btrax’s deep ecommerce experience. Btrax delivered a responsive site on budget and on time for an aggressive launch timeline.




Brand Localization Market Research User Research



What we provided

We led the bi-lingual coordination between client’s Toys R Us HQ, its Japan entity, and ecommerce platform vendor across three timezones. We conducted usability testing to inform brand and UX direction for the Japan market.

Toys R Us work 1

Our impact

Improvements were made across all metrics related to customer experience for Toys R' Us and Babies R' Us. Site traffic increased by 83% with mobile revenue growing by 3x, and Toys R' Us better positioning their e-commerce presence against growing competitors in Japan.

Subscribe to our newsletter

You will be up to date on our latest updates and exclusive insights!

Ready to start a conversation?