Japan Market Services - btrax

Our Services

Our Capabilities

We work to bridge the gaps between business, culture, and mindsets.

We are passionate about helping companies successfully enter and grow their business in the Japanese market.
btrax process

Understand the Japanese market and validate your Product-Solution fit

Problem
I want to expand my business and become a leading brand in Japan, but am not sure where to start. What information is needed to understand the market opportunity?
Solution
We will provide market research and data to inform a strategy on your company's next steps on Japan market entry, including analysis on product requirements, messaging, and potential go-to-market activities.
Case Studies
Mazda
Joint program with JP HQ and US branch office to discover new business ideas.
Square
Market research and analysis to confirm Square's opportunities for expansion of new product offerings.
MacPaw
Market research to validate communication, content, and website strategy of core product, CleanMyMac.

Localize the brand and its user experience beyond just translating

Problem
Translating all your content and assets into Japanese is an overwhelming task. You want to make sure the localization efforts are done right but aren't sure how to approach it.
Solution
We will help you discover the actual needs of Japanese customers, then optimize the customer experience with your product and brand through product and content localization to seamlessly fit their lifestyle.
Case Studies
Kapok Knot
Global expansion for a new sustainable D2C fashion startup.
Nauto
Accelerating global development through brand localization in the Japanese market.
Toys R Us
Ecommerce site design and development, including UX design.

User-Centered Marketing and Design Solutions to help you thrive in the Japanese market

Problem
I understand that localizing content and assets is important but now I need help creating and executing a strategy on brand awareness activities.
Solution
Through our deep understanding of Japanese culture and social norms, we will work with you to create and execute Marketing campaign strategies that connect online and offline brand awareness activities.
Case Studies
Square
Square's initial market entry required consumer/merchant education. Collateral and Japan specific brand guidelines were created to increase brand awareness and adoption.
Koala
Market research, including logistics research, and execution of brand awareness campaigns to make Koala mattresses stand out in a crowded market.
Panasonic
Worked with Panasonic intrapreneurs to research, strategize, and execute on creating new applications for the US market.

Growth activities for customer relationship building and fostering loyalty

Problem
I’m using my in-house team for marketing strategy and execution, but our company is not seeing the growth we are hoping for in Japan.
Solution
We will work with you to audit current activities and create strategies to grow your business in Japan. We'll provide data driven and creative ways to increase your lead generation and build relationships with your current customers.
Case
Studies
Polynesian Cultural Center
Rebranding project to increase Brand Awareness and customers from Japan.
Wines of Chile
Influencer marketing campaign in Japan to promote sparkling wines from Chile.
Adara
Event strategy and execution and PR campaign to promote Adara in Japan.

Research &
Validation

What we provide
  • User Survey
  • Focus Group
  • User Testing
  • Competitor Analysis
  • Regulations Research
Understand the Japanese market and validate your Product-Solution fit
Problem
I want to expand my business and become a leading brand in Japan, but am not sure where to start. What information is needed to understand the market opportunity?
Solution
We will provide market research and data to inform a strategy on your company's next steps on Japan market entry, including analysis on product requirements, messaging, and potential go-to-market activities.
Case Studies
Mazda
Joint program with JP HQ and US branch office to discover new business ideas.
Square
Market research and analysis to confirm Square's opportunities for expansion of new product offerings.
MacPaw
Market research to validate communication, content, and website strategy of core product, CleanMyMac.

Brand
Localization

What we provide
  • Website Design
  • Design System
  • User Experience Design
  • Marketing Collateral
  • Online Marketplace
Localize the brand and its user experience beyond just translating
Problem
Translating all your content and assets into Japanese is an overwhelming task. You want to make sure the localization efforts are done right but aren't sure how to approach it.
Solution
We will help you discover the actual needs of Japanese customers, then optimize the customer experience with your product and brand through product and content localization to seamlessly fit their lifestyle.
Case Studies
Kapok Knot
Global expansion for a new sustainable D2C fashion startup.
Nauto
Accelerating global development through brand localization in the Japanese market.
Toys R Us
Ecommerce site design and development, including UX design.

Market Entry

What we provide
  • Brand Awareness
  • Lead Generation
  • eCommerce Set-up
  • Crowdfunding
  • Partnership Development
User-Centered Marketing and Design Solutions to help you thrive in the Japanese market
Problem
I understand that localizing content and assets is important but now I need help creating and executing a strategy on brand awareness activities.
Solution
Through our deep understanding of Japanese culture and social norms, we will work with you to create and execute Marketing campaign strategies that connect online and offline brand awareness activities.
Case Studies
Square
Square's initial market entry required consumer/merchant education. Collateral and Japan specific brand guidelines were created to increase brand awareness and adoption.
Koala
Market research, including logistics research, and execution of brand awareness campaigns to make Koala mattresses stand out in a crowded market.
Panasonic
Worked with Panasonic intrapreneurs to research, strategize, and execute on creating new applications for the US market.

Growth Marketing

What we provide
  • Social Media/Online Ads
  • Webinars
  • A/B Testing
  • Content Creation
  • SEO Optimization
Growth activities for customer relationship building and fostering loyalty
Problem
I’m using my in-house team for marketing strategy and execution, but our company is not seeing the growth we are hoping for in Japan.
Solution
We will work with you to audit current activities and create strategies to grow your business in Japan. We'll provide data driven and creative ways to increase your lead generation and build relationships with your current customers.
Case Studies
Polynesian Cultural Center
Rebranding project to increase Brand Awareness and customers from Japan.
Wines of Chile
Influencer marketing campaign in Japan to promote sparkling wines from Chile.
Adara
Event strategy and execution and PR campaign to promote Adara in Japan.