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Japan Market Entry &
Growth Support

User-Centered Marketing and Design Solutions to help you
Thrive in the Japanese Market

LET’S GET STARTED
Want to see your vision come to life in Japan?

Want to see your vision
come to life in Japan?

We are committed to you—providing integrated
services needed to prosper in the Japanese market.
Connect with our bilingual team, conveniently located in both San Francisco and Tokyo.

  • I want to expand my business and become a leading brand in Japan, but am not sure where to start.
  • I can see that there is a lot of potential growth for my product in the Japanese market, but my product is not selling as well as I thought. How do I increase my sales?
  • I’m using my in-house team for marketing strategy and execution, but our company is not seeing the growth we are hoping for in Japan.

OUR PROCESS

Overcome your market expansion obstacles through three
phases driven by a user-centered mindset.

  • RESEARCH & VALIDATION

    Phase 1

    RESEARCH & VALIDATION

    Understand the Japanese market
    and validate your Product-Solution fit

    LEARN MORE
  • UX LOCALIZATION

    Phase 2

    UX LOCALIZATION

    Localize the user experience beyond just translating

    LEARN MORE
  • GROWTH MARKETING

    Phase 3

    GROWTH MARKETING

    Marketing promotion and validation for the growth

    LEARN MORE

case study

  • NAUTO

    NAUTO

  • SQUARE

    SQUARE

Why you should work with btrax?

  • With 15+ years of experience helping global brands expand their businesses to and from Japan and a deep understanding of Japanese culture and social norms, we have the knowledge to offer you the most effective Japan market entry and growth strategies.
  • Our extensive network of early adopters in Tokyo can help you reach the right audience.
  • We understand the importance of design, so your brand won’t be diluted when creating content for Japanese customers.

Why btrax should work with you?

  • You understand the importance of product-market fit and creating content that is localized, as opposed to just direct translations.
  • You are willing to adjust and modify how you market your product if the current product value proposition won’t work in the Japanese market.
  • Japan is an important market for your global expansion and you don’t want to skip important steps such as market research.

FAQ

  • How can I increase my chances of success in Japan?

    Since every company is different, there is no set way to succeed in Japan. We believe that together, we can thrive in Japan by gathering user-centered research and using design thinking methods to create innovative marketing solutions specific to your needs. As an added bonus, you get to reap the benefits of our extensive experience working in Japan and knowledge of the culture. Since every company is different, there is no set way to succeed in Japan. We believe that together, we can thrive in Japan by gathering user-centered research and using design thinking methods to create innovative marketing solutions specific to your needs. As an added bonus, you get to reap the benefits of our extensive experience working in Japan and knowledge of the culture.

  • Can I request only Social Media Marketing services?

    Yes, you can. However, we don’t want to waste your time, money, or effort, so we highly recommend first finding your product-market value through user-centered research, so we can identify the best social media marketing strategies to get your business to the top.

  • What kind of Digital Marketing Campaigns do you work on?

    We provide a wide variety of digital marketing services from content creation to social media campaigns to email marketing and more. As you look at the best marketing campaign opportunities for your business in Japan, we also recommend looking at our other services that complement growing awareness and engagement in Japan.

LET'S GET STARTED