Polynesian Cultural Center
Rebranding Polynesian Cultural Center to increase Brand Awareness
We worked with the Polynesian Cultural Center (PCC) to rebrand and launch their website, package offerings, along with creating a user acquisition strategy to increase Japanese tourists numbers, including first time and repeat visitors.
INDUSTRY
Tourism
TARGET MARKET
Japan
DELIVERABLES
Brand Localization Website Redesign Website Development Growth Marketing
Challenges
Developing a comprehensive rebranding strategy for the Polynesian Cultural Center (PCC) to increase brand awareness among Japanese tourists.
Redesigning and developing PCC’s website to enhance user experience and improve search visibility.
Creating an effective user acquisition strategy to attract both first-time and repeat Japanese visitors.
Our Approach
Conducted initial market and competitive research to gather customer insights, including brand sentiment through qualitative and quantitative studies.
Identified new potential strategic upstream partners and interviewed existing business champions to align efforts for growth.
Evaluated PCC’s current customer service support approach to enhance the overall visitor experience.
What We Provided
Starting with initial market and competitive research, we gathered customer insights, including brand sentiment, through qualitative and quantitative studies. We were able to identify new potential strategic upstream partners, interview existing business champions, and evaluate PCC's current customer service support approach to create a strategy for growth.
Our impact
Awareness building activities through relaunching the PCC website for search visibility and adding up-to-date content. We redid print brochures to be consistent with the new website/PCC attractions along with exploring other ways to distribute to Japanese visitors.
Updated the number of packages offered to focus on the most popular and provided slight renaming to increase ease of comprehension. We also explored new products developed to appeal to the changing demographics and behaviour of Japanese visitors to Oahu.
