Kapok Knot
Global expansion for a new sustainable D2C fashion startup
Working with Kapok Japan, btrax was responsible for product design and providing branding, promotions, and strategy for a North American launch of Kapok Knot, a D2C startup. Launched an online store for the Japanese domestic market as well as a cross-border e-commerce site for the international market.
INDUSTRY
Fashion
TARGET MARKET
U.S. and Japan
DELIVERABLES
Brand Localization Market Entry & Expansion
Challenges
Developing a comprehensive strategy to launch Kapok Knot, a sustainable D2C fashion startup, in the US market while maintaining a strong presence in Japan.
Tailoring the brand and product offerings to appeal to both Japanese and North American audiences.
Conducting extensive research and creating a robust market entry strategy for the US market.
Our Approach
Conducted thorough research on the US market and competitors to understand the landscape and identify opportunities.
Provided brand consulting to define the value propositions for the global audience and created a global brand guideline and communication strategy.
Developed a product launch calendar and suggested an online/offline marketing plan, including Google Ads and influencer marketing. Supported digital marketing efforts and website development.
Provided apparel design and worked with influencers to create video content. Conducted photo shoots for image and video content to be used on the Kapok Knot website and social media channels.
Created an English e-commerce site by localizing the Japanese site, updating design collateral, taglines, and text content for the Japanese website.
What We Provided
Conducted US market research, competitor research, brand consulting, market entry strategy, development and copywriting. Along with digital marketing and website support, btrax also provided apparel design. Worked with influencers in the US to create video content. Conducted photo shoots for image and video content to be used on the Kapok Knot website and social media channels.
UX Localization
Created an English e-commerce site by localizing the Japanese site. Also, provided Japanese website design support through updating of design collateral, taglines and text content.
Growth Marketing
Developed product launch calendar. Suggested online/offline marketing plan for further growth, including google ads, influencer marketing, etc. Provided Influencer marketing content development.
Brand consultation and Management
Created global brand guideline and communication strategy. Realized the value propositions for the global audience through qualitative and quantitative research methods.
Our Impact
Successfully launched the global ecommerce website on the Shopify platform. Created three influencer videos. Received coverage by US media about the brand. Created a newly designed product lineup.
