Client Name
GLOBAL BRAND DEVELOPMENT FOR AN INFRASTRUCTURE INSPECTION APPLICATION
To support the global expansion of DAC-NOTE, a tablet-based CAD application for infrastructure inspections, btrax developed the English-language brand, app logo, website, and sales deck for the U.S. and other English-speaking markets. DAC-NOTE is an app that significantly streamlines the work of field engineers conducting inspections of infrastructure such as bridges, tunnels, and dams. It is a “field-first” product conceived and developed by DAC-NOTE CEO based on challenges he personally faced while working in the field. However, a major challenge was that all existing information was in Japanese, and there was no foundation for outreach to overseas markets. btrax addressed this by: Designing a site structure that clearly communicates DAC-NOTE’s core value to English speaking users Crafting concise copy that highlights field efficiency, simplicity, and inspection-focused functionality Producing UI visuals and a new app logo that differentiate the product in a competitive market We provided end-to-end support, from information architecture and wireframes to high-fidelity design and Framer implementation. We also created an English-language sales deck built for quick understanding, using a visual-first, evidence-driven approach to support global expansion.
INDUSTRY
Technology
TARGET MARKET
North America
DELIVERABLES
Information architecture, wireframing, and UI design English-language website development (desktop / tablet / mobile) English-language sales deck creation App logo design
Challenges
Product information existed only in Japanese, making it difficult for English speaking users to access or understand the offering.
Japanese websites typically prioritize detailed, extensive explanations, while North American users expect concise, easily digestible content, requiring a major adjustment in both volume and structure.
The specialized nature of infrastructure inspection needed to be communicated in a simple, intuitive, and immediately understandable way for English-speaking audiences.
Our Approach
Rebuilt the entire information architecture from the ground up, focusing on the core questions North American users care about most.
Developed copy and visual design that clearly communicate the product’s strengths—field efficiency, intuitive operation, and inspection-specific functionality.
Emphasized elements valued by North American audiences, such as key statistics, evidence, and specificity, presenting benefits like time savings, error reduction, and productivity gains in a quantitative format.
Used real inspection-environment photography and UI captures to visually show how the product is used in the field.
Created an English sales deck tailored to North American expectations, streamlining content into a concise, visual-first format that communicates value within seconds.
Global Concept & Information Architecture
Designing a Website That Communicates Value in Seconds
North American users prefer simple, linear information flows, problem → solution → benefit, rather than the detail-heavy structures common on Japanese websites. For the English version of the DAC-NOTE site, we completely rethought the concept and information architecture to ensure the product’s core value, on-site efficiency, is immediately clear.
At the top of the page, we paired efficiency-focused messaging with UI visuals and highlighted quantitative benefits such as 500+ hours saved and 50% reduction, aligning the communication style with the evidence-driven expectations of English-speaking users.
We streamlined the Use Cases, key features, and proof points so visitors can reach the information they need with minimal effort. This resulted in a site structure optimized for English-speaking audiences, one that allows users to understand a complex product within just a few seconds.
Messaging Design
Crafting Messages That Speak Clearly, in Just a Few Words
Because North American users prefer information that is short, clear, and backed by concrete numbers, the English site reduced text dramatically and refined every message for instant understanding. We introduced concise, benefit-focused copy, such as “Cut reporting time by up to 50%.” and “Sketch, record, and report, all on-site.” to highlight exactly what engineers care about most.
Instead of directly translating the longer, explanation-heavy structure of the Japanese site, we rethought the entire narrative flow and wording for the U.S. market. CTAs and section titles were rewritten to match English-speaking expectations - simplified, clarified, and structured to help users move through the site smoothly and without hesitation.
Website Design
Optimizing Visuals and UI for a Global Audience
To communicate DAC-NOTE’s field-first value clearly, we created a cohesive visual system centered on app screens, on-site photography, and iconography. By balancing real inspection-environment imagery with UI captures, the site helps English-speaking users quickly visualize how the product works and grasp its value within seconds.
We also introduced dynamic, SaaS-like interactions, scroll-based animations and smooth transitions that respond to user actions, to deliver a modern, intuitive browsing experience.
Additionally, we designed a new app logo for global expansion and unified the brand aesthetic across the entire site. Spacing, color tone, and typography were chosen for high readability among North American users, and the entire experience was fully optimized for tablet and mobile to reflect real-world usage scenarios.
Global Sales Materials
A High-Impact Sales Deck That Lands in Moments
To complement the new English website and help North American companies understand the product’s value quickly, we completely restructured the English sales deck.
We organized DAC-NOTE’s key messages into a simple, decision-maker-friendly flow aligning the narrative with the English-speaking market’s preference for clarity, brevity, and evidence-based communication:
About Us → Problem → Features → Key Benefits → Customer Voices → Contact
We also unified the brand experience by applying the same logo, color palette, and photographic style used on the website. With minimal text and a strong emphasis on UI captures and on-site photography, the deck delivers a highly visual presentation that allows audiences to easily imagine real-world usage.
