Adobe Stock
Emerging Visual Trends in Japan: Research and Reporting
btrax helped Adobe explore emerging visual trends in Japan with comprehensive research blending traditional art and modern media, providing valuable insights for Adobe’s 2022 and 2023 trends reports.
INDUSTRY
Technology
TARGET MARKET
Japan
DELIVERABLES
In-depth report on Japan-specific visual trends
Challenges
Grasping the subtle and intricate details of Japanese visual culture, which involves both traditional art forms and modern visual media.
Ensuring the visual trends identified were culturally relevant and resonated with Japanese audiences.
Conducting thorough research leveraging both traditional and contemporary sources to provide a holistic view.
Predicting visual trends that would be significant in 2022 and 2023.
Our Approach
Leveraged a blend of traditional and contemporary sources to understand the nuances of Japanese visual trends
Holistic View: Focused on the intersection of traditional art forms and modern visual media to provide a comprehensive understanding.
Enabled Adobe’s creative team to gain a deeper understanding of Japanese visual culture, which informed their content creation.
Provided insights that were instrumental in shaping Adobe’s 2022 & 2023 Japan visual trends report.
Emphasized the importance of cultural context in visual media to ensure the trends identified were accurate and impactful.
What we provided
Enhanced Understanding: Adobe’s creative team gained a deeper understanding of Japanese visual culture, enabling them to create more culturally relevant and impactful visual content.
Informed Trend Forecasts: The insights and research provided by Btrax were instrumental in shaping Adobe’s 2022 & 2023 Japan visual trends report, ensuring it accurately reflected contemporary Japanese trends.
Our impact
Btrax provided Adobe with the knowledge and tools needed to accurately incorporate Japanese visual trends into their creative trends report. This project underscored the importance of cultural context in visual media and highlighted Btrax’s expertise in navigating and understanding complex cultural landscapes.
