Wines of Chile

Wines of Chile

Wines of Chile

Wines of Chile work
Wines of Chile work
Wines of Chile work

Influencer campaign in Japan for Chilean sparkling wines

Wines of Chile, a non-profit, private trade association that represents the wine producers of Chile, was looking to increase brand awareness in Japan. Through digital media cooperation that included media tie-ups, ads, and influencer engagements, we were able to achieve over 14 million impressions resulting in exceeding targets for engagement and followers.


Food & Beverages


Marketing Strategy Marketing Execution



What we provided

We initially created official accounts on Instagram, Twitter, and Facebook to increase engagement and the opportunity to share user generated content. Once the foundation and strategy was set for how to talk about Wines of Chile, btrax engaged with celebrity and micro-influencers to launch a gifting and hashtag campaign.

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