Square

Square

Square

Square work
Square work
Square work

Brand consulting for mobile payment pioneer

btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan. To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting. We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.

INDUSTRY

Ecommerce Internet

DELIVERABLES

Innovation Booster Brand Localization

TARGET MARKET

Japan

What we provided

To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.

We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.

Square work 1 & 2Square work 3Square work 4

Our impact

Our efforts drove Square user growth in Japan’s 47 prefectures, despite a highly competitive mobile payment environment. Square was featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan.

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