Polynesian Cultural Center

Polynesian Cultural Center

Polynesian Cultural Center

Polynesian Cultural Center work
Polynesian Cultural Center work
Polynesian Cultural Center work

Rebranding Polynesian Cultural Center to increase Brand Awareness

We worked with the Polynesian Cultural Center (PCC) to rebrand and launch their website, package offerings, along with creating a user acquisition strategy to increase Japanese tourists numbers, including first time and repeat visitors.

INDUSTRY

Tourism

DELIVERABLES

Brand Localization Website Redesign Website Development Growth Marketing

TARGET MARKET

Japan

What we provided

Starting with initial market and competitive research, we gathered customer insights, including brand sentiment, through qualitative and quantitative studies. We were able to identify new potential strategic upstream partners, interview existing business champions, and evaluate PCC's current customer service support approach to create a strategy for growth.

Polynesian Cultural Center work 1Polynesian Cultural Center work 2Polynesian Cultural Center work 3Polynesian Cultural Center work 4

Our impact

Awareness building activities through relaunching the PCC website for search visibility and adding up-to-date content. We redid print brochures to be consistent with the new website/PCC attractions along with exploring other ways to distribute to Japanese visitors.


Updated the number of packages offered to focus on the most popular and provided slight renaming to increase ease of comprehension. We also explored new products developed to appeal to the changing demographics and behaviour of Japanese visitors to Oahu.

Subscribe to our newsletter

Ready to start a conversation?