Researched, strategized, & executed new US market applications
Over the course of 12 months, btrax worked with Panasonic intrapreneurs to launch multiple new services that enhanced their brand and grew their customer base. Through market research and testing of ideas, the Panasonic team narrowed down ideas until an MVP was created and launched.
INDUSTRY
Technology Internet
DELIVERABLES
Market Research UX/UI Research MVP Design MVP Development Website Design
TARGET MARKET
U.S.
What we provided
Provided a full lifecycle of services to help the Panasonic team ideate, validate, and eventually launch new service ideas. During the project, Panasonic intrapreneurs worked in the btrax office engaging with each department to research, design, develop, and market their ideas.
Design and Development
UX/UI research to create the wireframe of the web application. MVP development will result in a working minimum viable product. Web application development including all the various functionality needed to launch a full stack web application.
Market Research
Validated target demographic pain points and Panasonic web application solution ideas.
Our impact
Successful launch of two new web applications.
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