Market research to validate communication, content, and website strategy of core product, CleanMyMac
MacPaw is a Ukraine-based software company that has developed many popular utility applications for Macs, such as CleanMyMac, Gemini, Hider, CleanMyDrive, Listen. The btrax team helped MacPaw to identify the target users and value proposition in the Japanese market for their signature product, CleanMyMac.
Market Research Market Analysis Communication Plan
What we provided
The btrax team conducted market research and provided user interviews to identify friction in the purchase experience on the website and also proposed effective marketing channels and promotions ideas for further growth.
After we identified the target users through market research and user surveys, we conducted user interviews with the target users to get deeper insights into their pain points, values and lifestyle. We discovered areas of friction in the user experience on the website.
Brand Communication Recommendation
We proposed a marketing communication plan based on the customer journey identified through user research.
We help to research of target audiences and their problems, identified different types of target audience and value propositions for them, and proposed a marketing communication plan.