Event strategy, execution, & PR campaign for Adara in Japan
Provided Japan specific marketing services to support Adara's growth in Japan with a focus on event planning, management, and follow-up. Adara has a strong sales team in Japan and were wanting a team strong in Marketing to assist in PR and event needs.
INDUSTRY
Automotive
DELIVERABLES
Press Release Target List Curation Target Follow-up Event Planning Event Management
TARGET MARKET
Japan
What we provided
btrax utilized our expertise and network to invite potential clients, provide event set-up, create press releases and send them to media publications. We created a detailed communication plan and team structure to answer any questions leading up to the event date and make sure that teams in the US and Japan were always aware of event logistics.
Event Planning & Management
Adara was looking to grow their awareness in Japan and connect with potential customers and partners.
The btrax team was able to accomplish a variety of tasks to ensure a successful event. Tasks included: food and drink procurement, logistics (venue rental, staff transportation), press release & media list creation, and attendee list creation & invitations.
Press Release Creation & Distribution
In 2017 and 2018, btrax supported the Adara team to ensure messaging about Adara updates and events were shared with media and partners. btrax sent out translated Press Releases detailing announcements and events.
Our impact
Through btrax Marketing support Adara was able to enhance sales opportunities and grow brand awareness.
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