btrax Case Study - Wines of Chile

Wines of Chile

Wines of Chile work

Influencer marketing campaign in Japan to promote sparkling wines from Chile

Wines of Chile, a non-profit, private trade association that represents the wine producers of Chile, was looking to increase brand awareness in Japan. Through digital media cooperation that included media tie-ups, ads, and influencer engagements, we were able to achieve over 14 million impressions resulting in exceeding targets for engagement and followers.

  • INDUSTRY

    Food & Beverages

  • DELIVERABLES

    Marketing Strategy
    Marketing Execution

  • TARGET MARKET

    Japan

PROJECT OVERVIEW

What we provided

We initially created official accounts on Instagram, Twitter, and Facebook to increase engagement and the opportunity to share user generated content. Once the foundation and strategy was set for how to talk about Wines of Chile, btrax engaged with celebrity and micro-influencers to launch a gifting and hashtag campaign.

Wines of Chile work
Wines of Chile work
Wines of Chile work
Wines of Chile work

RESULTS

Our impact

The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.

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