Wines of Chile
Influencer marketing campaign in Japan to promote sparkling wines from Chile
Wines of Chile, a non-profit, private trade association that represents the wine producers of Chile, was looking to increase brand awareness in Japan. Through digital media cooperation that included media tie-ups, ads, and influencer engagements, we were able to achieve over 14 million impressions resulting in exceeding targets for engagement and followers.
Food & Beverages
What we provided
We initially created official accounts on Instagram, Twitter, and Facebook to increase engagement and the opportunity to share user generated content. Once the foundation and strategy was set for how to talk about Wines of Chile, btrax engaged with celebrity and micro-influencers to launch a gifting and hashtag campaign.
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
Research & Validation
Understand the Japanese market and validate your Product-Solution fit
Localize the brand and its user experience beyond just translating.
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
Growth activities for customer relationship building and fostering loyalty.