btrax Case Study - Wines of Chile

Wines of Chile

Wines of Chile work

Influencer marketing campaign in Japan to promote sparkling wines from Chile

Wines of Chile, a non-profit, private trade association that represents the wine producers of Chile, was looking to increase brand awareness in Japan. Through digital media cooperation that included media tie-ups, ads, and influencer engagements, we were able to achieve over 14 million impressions resulting in exceeding targets for engagement and followers.


    Food & Beverages


    Marketing Strategy
    Marketing Execution




What we provided

We initially created official accounts on Instagram, Twitter, and Facebook to increase engagement and the opportunity to share user generated content. Once the foundation and strategy was set for how to talk about Wines of Chile, btrax engaged with celebrity and micro-influencers to launch a gifting and hashtag campaign.

Wines of Chile work
Wines of Chile work
Wines of Chile work
Wines of Chile work


Our impact

The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.

  • reseach validation

    Research & Validation

    Understand the Japanese market and validate your Product-Solution fit

  • brand localization

    Brand Localization

    Localize the brand and its user experience beyond just translating.

  • market entry

    Market Entry

    User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.

  • growth marketing

    Growth Marketing

    Growth activities for customer relationship building and fostering loyalty.