Swatch Japan

Rakuten store design and development
Swatch Japan was looking for a partner to design and develop their presence on Rakuten Ichiba under an aggressive timeline.
Btrax worked with Swatch Japan and a development partner to launch Swatch's Rakuten Ichiba page in just over a month.
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INDUSTRY
Ecommerce
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DELIVERABLES
Brand Localization
Market Research
User Research -
TARGET MARKET
Japan
PROJECT OVERVIEW
What we provided
We worked with Swatch's local team in Japan and their headquarters in Switzerland to design and develop a Swatch page along with making sure all the various platforms connected.


UX Localization
UX Localization
We provided Rakuten with a list of template and design constraints, as well as HTML and CSS guidelines on Rakuten. We designed and developed Swatch Japan's page. Lastly, we translated global branding into a localized, culturally-aware design

GROWTH MARKETING
Communication Findings
We developed product launch calendar and SEO keywords list to strategize their product line outreach, as well as suggested online/offline marketing plan for further growth including google ads, influencer marketing, etc. Lastly, we provided influencer marketing research.

Brand consultation and management
Pushing for Quality
We provided cross-border and cross-cultural project management to ensure the marketing strategy was executed in correctly and in a timely manner. Post store launch, we handled updates on store activity and shared recommendations to increase conversion rates.

RESULTS
Our impact
We successfully launched within an aggressive timeline. Total sales increased 44% over the course of the first quarter after launching through continuously improving contents and wording of product pages, use of campaigns within Rakuten, and through adding of new products
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Research & Validation
Understand the Japanese market and validate your Product-Solution fit
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Brand Localization
Localize the brand and its user experience beyond just translating.
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Market Entry
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
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Growth Marketing
Growth activities for customer relationship building and fostering loyalty.
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