btrax Case Study - Swatch Japan

Swatch Japan

Swatch Japan

Rakuten store design and development

Swatch Japan was looking for a partner to design and develop their presence on Rakuten Ichiba under an aggressive timeline.

Btrax worked with Swatch Japan and a development partner to launch Swatch's Rakuten Ichiba page in just over a month.




    Brand Localization
    Market Research
    User Research




What we provided

We worked with Swatch's local team in Japan and their headquarters in Switzerland to design and develop a Swatch page along with making sure all the various platforms connected.

Swatch Japan work
Swatch Japan work

UX Localization

UX Localization

We provided Rakuten with a list of template and design constraints, as well as HTML and CSS guidelines on Rakuten. We designed and developed Swatch Japan's page. Lastly, we translated global branding into a localized, culturally-aware design

Swatch Japan work


Communication Findings

We developed product launch calendar and SEO keywords list to strategize their product line outreach, as well as suggested online/offline marketing plan for further growth including google ads, influencer marketing, etc. Lastly, we provided influencer marketing research.

Swatch Japan work

Brand consultation and management

Pushing for Quality

We provided cross-border and cross-cultural project management to ensure the marketing strategy was executed in correctly and in a timely manner. Post store launch, we handled updates on store activity and shared recommendations to increase conversion rates.

Swatch Japan work


Our impact

We successfully launched within an aggressive timeline. Total sales increased 44% over the course of the first quarter after launching through continuously improving contents and wording of product pages, use of campaigns within Rakuten, and through adding of new products