Rakuten store design and development
Swatch Japan was looking for a partner to design and develop their presence on Rakuten Ichiba under an aggressive timeline.
Btrax worked with Swatch Japan and a development partner to launch Swatch's Rakuten Ichiba page in just over a month.
What we provided
We worked with Swatch's local team in Japan and their headquarters in Switzerland to design and develop a Swatch page along with making sure all the various platforms connected.
We provided Rakuten with a list of template and design constraints, as well as HTML and CSS guidelines on Rakuten. We designed and developed Swatch Japan's page. Lastly, we translated global branding into a localized, culturally-aware design
We developed product launch calendar and SEO keywords list to strategize their product line outreach, as well as suggested online/offline marketing plan for further growth including google ads, influencer marketing, etc. Lastly, we provided influencer marketing research.
Brand consultation and management
Pushing for Quality
We provided cross-border and cross-cultural project management to ensure the marketing strategy was executed in correctly and in a timely manner. Post store launch, we handled updates on store activity and shared recommendations to increase conversion rates.
We successfully launched within an aggressive timeline. Total sales increased 44% over the course of the first quarter after launching through continuously improving contents and wording of product pages, use of campaigns within Rakuten, and through adding of new products
Research & Validation
Understand the Japanese market and validate your Product-Solution fit
Localize the brand and its user experience beyond just translating.
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
Growth activities for customer relationship building and fostering loyalty.