Square
Brand consulting for mobile payment pioneer
btrax supported Square in their mission to repeat their US makret sucess and become the leading mobile payment service in Japan.
To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.
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INDUSTRY
Ecommerce
Internet -
DELIVERABLES
Innovation Booster
Brand Localization -
TARGET MARKET
Japan
PROJECT OVERVIEW
What we provided
To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.
We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users,
and crafted high-level marketing copy for a new Japanese website.
RESULTS
Our impact
Our efforts drove Square user growth in Japan’s 47 prefectures, despite a highly competitive mobile payment environment. Square was featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan.
Square
Btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square’s go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market.
Eugene Oh, Senior Product Marketing Manager
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Research & Validation
Understand the Japanese market and validate your Product-Solution fit
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Brand Localization
Localize the brand and its user experience beyond just translating.
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Market Entry
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
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Growth Marketing
Growth activities for customer relationship building and fostering loyalty.