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OVERVIEW

btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan.

what we provided

To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.

We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.
Brochure localized for Japan
Brochure localized for Japan
Product packaging
Product packaging
 In-store display
In-store display

THE IMPACT

Our efforts drove Square user growth in Japan’s 47 prefectures, despite a highly competitive mobile payment environment. Square was featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan.

LET’S MAKE IT HAPPEN

Talk to our business development team about working with btrax.

contact us