btrax Case Study - Square

Square

Square work

Brand consulting for mobile payment pioneer

btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan. To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting. We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.

  • INDUSTRY

    Ecommerce
    Internet

  • DELIVERABLES

    Innovation Booster
    Brand Localization

  • TARGET MARKET

    Japan

PROJECT OVERVIEW

What we provided

To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.

We produced a Japanese brand direction guideline, localized Square’s brochure for merchant users, and crafted high-level marketing copy for a new Japanese website.

Square work
Square work
Square work
Square work

RESULTS

Our impact

Our efforts drove Square user growth in Japan’s 47 prefectures, despite a highly competitive mobile payment environment. Square was featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan.

Square

Btrax conducted quantitative and qualitative interviews and a market research report that helped inform Square’s go-to-market strategy for one of our products launching in Japan. The final report exceeded our expectations. It was thorough in its data and provided robust insight into the Japanese market.

Eugene Oh, Senior Product Marketing Manager