Polynesian Cultural Center

Rebranding Polynesian Cultural Center to increase Brand Awareness
We worked with the Polynesian Cultural Center (PCC) to rebrand and launch their website, package offerings, along with creating a user acquisition strategy to increase Japanese tourists numbers, including first time and repeat visitors.
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INDUSTRY
Tourism
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DELIVERABLES
Brand Localization
Website Redesign & Development
Growth Marketing -
TARGET MARKET
Japan
PROJECT OVERVIEW
What we provided
Starting with initial market and competitive research, we gathered customer insights, including brand sentiment, through qualitative and quantitative studies. We were able to identify new potential strategic upstream partners, interview existing business champions, and evaluate PCC's current customer service support approach to create a strategy for growth.










RESULTS
Our impact
Awareness Building activities through relaunching the PCC website for search visibility and adding up-to-date content. We redid print brochures to be consistent with the new website/PCC attractions along with exploring other ways to distribute to Japanese visitors.
Updated the number of packages offered to focus on the most popular and provided slight renaming to increase ease of comprehension. We also explored new products developed to appeal to the changing demographics and behaviour of Japanese visitors to Oahu.
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Research & Validation
Understand the Japanese market and validate your Product-Solution fit
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Brand Localization
Localize the brand and its user experience beyond just translating.
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Market Entry
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
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Growth Marketing
Growth activities for customer relationship building and fostering loyalty.
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