Polynesian Cultural Center
Rebranding Polynesian Cultural Center to increase Brand Awareness
We worked with the Polynesian Cultural Center (PCC) to rebrand and launch their website, package offerings, along with creating a user acquisition strategy to increase Japanese tourists numbers, including first time and repeat visitors.
Website Redesign & Development
What we provided
Starting with initial market and competitive research, we gathered customer insights, including brand sentiment, through qualitative and quantitative studies. We were able to identify new potential strategic upstream partners, interview existing business champions, and evaluate PCC's current customer service support approach to create a strategy for growth.
Awareness Building activities through relaunching the PCC website for search visibility and adding up-to-date content. We redid print brochures to be consistent with the new website/PCC attractions along with exploring other ways to distribute to Japanese visitors.
Updated the number of packages offered to focus on the most popular and provided slight renaming to increase ease of comprehension. We also explored new products developed to appeal to the changing demographics and behaviour of Japanese visitors to Oahu.
Research & Validation
Understand the Japanese market and validate your Product-Solution fitLearn more
Localize the brand and its user experience beyond just translating.Learn more
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.Learn more
Growth activities for customer relationship building and fostering loyalty.Learn more