btrax Case Study - Polynesian Cultural Center

Polynesian Cultural Center

Polynesian Cultural Center

Rebranding Polynesian Cultural Center to increase Brand Awareness

We worked with the Polynesian Cultural Center (PCC) to rebrand and launch their website, package offerings, along with creating a user acquisition strategy to increase Japanese tourists numbers, including first time and repeat visitors.

  • INDUSTRY

    Tourism

  • DELIVERABLES

    Brand Localization
    Website Redesign & Development
    Growth Marketing

  • TARGET MARKET

    Japan

PROJECT OVERVIEW

What we provided

Starting with initial market and competitive research, we gathered customer insights, including brand sentiment, through qualitative and quantitative studies. We were able to identify new potential strategic upstream partners, interview existing business champions, and evaluate PCC's current customer service support approach to create a strategy for growth.

Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center
Polynesian Cultural Center

RESULTS

Our impact

Awareness Building activities through relaunching the PCC website for search visibility and adding up-to-date content. We redid print brochures to be consistent with the new website/PCC attractions along with exploring other ways to distribute to Japanese visitors.

Updated the number of packages offered to focus on the most popular and provided slight renaming to increase ease of comprehension. We also explored new products developed to appeal to the changing demographics and behaviour of Japanese visitors to Oahu.

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