EN

OVERVIEW

Nauto is a smart device that helps track driver safety with a dashboard camera and eye-tracking technology. After seeing success stateside, they wanted to localize their fleet management web application and installation for potential customers in Japan.

Nauto worked with btrax to localize their iOS and Android app and expand their presence in Japan.

what we provided

We worked with Nauto’s product and marketing teams to unify the look and feel of their iOS and Android apps. We also improved the UX for the Japanese market. In addition to reinforcing marketing materials, we performed media outreach to boost business development in Japan.
RESEARCH

RESEARCH

Positioning for Japan

We conducted market and competitor research for the Japanese market to understand how to strategize Nauto’s market entry.

Services: Market Research (Market Analysis, Competitive Analysis) / User Research (Online Surveys)

EDUCATION

EDUCATION

Communicating findings

We consulted with the design and product teams to recommend UX/UI features needed for success in the Japanese market based on our findings.

Services: App localization / User feedback analysis

CONCEPT

CONCEPT

Pushing for quality

Localization was crucial to maximizing the impact and usability of Nauto’s product Japanese consumers. It was also important to emphasize quality marketing to promote brand awareness.

Services: Copywriting

VALIDATION

VALIDATION

Hearing from users

We worked with the product team at their Palo Alto HQ and the Japan team to test the localized version of Nauto’s app with their potential users.

Services: Usability Testing

EXPANSION

EXPANSION

Spreading the word

We reached out to Japanese tech and mainstream media to get coverage for their Japan expansion. We also created marketing collateral to drive user acquisition in Japan.

Services: Raise Brand Awareness(Content Marketing, Social Marketing)

THE IMPACT

“We appreciate all your help in making our product marketing more effective in Japan. I would like to express our appreciation for you and your team in helping out in our first step in entering the Japanese market. Thank you so much again.”

Shinobu Kato

Business Development Manager, Nauto Japan

LET’S MAKE IT HAPPEN

Talk to our business development team about working with btrax.

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