Accelerating Nauto’s global development through brand localization in the Japanese market
Nauto is a smart device that helps track driver safety with a dashboard camera and eye-tracking technology.
After seeing success stateside, they wanted to localize their fleet management web application and installation for potential customers in Japan.
Nauto worked with btrax to localize their iOS and Android app and expand their presence in Japan.
What we provided
We worked with Nauto’s product and marketing teams to unify the look and feel of their iOS and Android apps. We also improved the UX for the Japanese market. In addition to reinforcing marketing materials, we performed media outreach to boost business development in Japan.
Positioning for Japan
We conducted market and competitor research for the Japanese market to understand how to strategize Nauto’s market entry.
We consulted with the design and product teams to recommend UX/UI features needed for success in the Japanese market based on our findings.
CONCEPT & VALIDATION
Pushing for Quality
Localization was crucial to maximizing the impact and usability of Nauto's product with Japanese consumers.
The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.
We appreciate all your help in making our product marketing more effective in Japan. I would like to express our appreciation for you and your team in helping out in our first step in entering the Japanese market. Thank you so much again.
Shinobu Kato, Business Development Manager
Research & Validation
Understand the Japanese market and validate your Product-Solution fit
Localize the brand and its user experience beyond just translating.
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
Growth activities for customer relationship building and fostering loyalty.