EN

OVERVIEW

As car sharing, EV, and self-driving cars continue to transform the automobile industry, Mazda is constantly searching for the next form their cars will take. Mazda representatives came to us in Silicon Valley to discover state-of-the-art technology that would elevate their luxurious experience and create new value for their customers.

what we provided

13 members from the company headquarters and the US branch office participated in our immersive bootcamp, where they developed business ideas and strengthened team relationships.
RESEARCH

RESEARCH

Exploring today’s technology

Participants visited automobile startups and leading technology companies to do fieldwork. They gained practical experience and insight into innovative environments.

Services: Market Research / Trend Research (Desk Research, Field Research) / User Research (Personas)

EDUCATION

EDUCATION

Learning design thinking

Design thinking workshops helped participants adopt the design process used in service design-oriented product development.

Services: Design Thinking Workshop

CONCEPT

CONCEPT

Ideating for innovation

They created and improved business ideas based on the design process learned during the Education phase.

Services: Value Proposition Map / Business Plan Development

VALIDATION

VALIDATION

Evaluating ideas

Participants uncovered target user needs through interviews with marketing, design, automobile experts, and creative thought-leaders in San Francisco. These insights helped them evaluate their business ideas.

Services: Usability Testing (Expert Interviews)

THE IMPACT

The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.

LET’S MAKE IT HAPPEN

Talk to our business development team about working with btrax.

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