btrax Case Study - MacPaw


MacPaw work

Market research to validate communication, content, and website strategy of core product, CleanMyMac

MacPaw is Ukraine-based software company that has developed many popular utility applications for Macs, such as CleanMyMac, Gemini, Hider, CleanMyDrive, Listen. The btrax team helped MacPaw to identify the target users and value proposition in the Japanese market for their signature product, CleanMyMac.




    Market Research & Analysis
    Marketing Communication



What we provided

The btrax team conducted market research and provided user interviews to identify friction in the purchase experience on the website and also proposed effective marketing channels and promotions ideas for further growth.

Nauto work

UX Research

After we identified the target users through market research and user surveys, we conducted user interviews with the target users to get deeper insights into their pain points, values and lifestyle. We discovered areas of friction in the user experience on the website.

Brand Communication Recommendation

We proposed a marketing communication plan based on the customer journey identified through user research.

MacPaw work
MacPaw work
MacPaw work
MacPaw work

Our impact

The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.