MacPaw
Market Research for Communication, Content, and Website Strategy
MacPaw is a Ukraine-based software company that has developed many popular utility applications for Macs, such as CleanMyMac, Gemini, Hider, CleanMyDrive, Listen. The btrax team helped MacPaw to identify the target users and value proposition in the Japanese market for their signature product, CleanMyMac.
INDUSTRY
Software, Internet
TARGET MARKET
Japan
DELIVERABLES
Market Research Market Analysis Communication Plan
Challenges
Developing a comprehensive market entry strategy for MacPaw’s CleanMyMac in Japan.
Identifying and validating the target users for CleanMyMac in the Japanese market.
Addressing friction points in the purchase experience on MacPaw’s website.
Proposing a marketing communication plan that aligns with the customer journey.
Our Approach
Conducted extensive market research and analysis to identify target users and clarify the value proposition for CleanMyMac in Japan.
Performed user interviews and surveys to gain deeper insights into the target users’ pain points, values, and lifestyles. Identified areas of friction in the user experience on MacPaw’s website.
Developed a marketing communication plan based on the customer journey, ensuring effective communication through suitable channels and promotions.
What we provided
The btrax team conducted market research and provided user interviews to identify friction in the purchase experience on the website and also proposed effective marketing channels and promotions ideas for further growth.
UX Research
After we identified the target users through market research and user surveys, we conducted user interviews with the target users to get deeper insights into their pain points, values and lifestyle. We discovered areas of friction in the user experience on the website.
Market Research for Communication, Content, and Website Strategy
We proposed a marketing communication plan based on the customer journey identified through user research.
Our Impact
We help to research of target audiences and their problems, identified different types of target audience and value propositions for them, and proposed a marketing communication plan.
