Global expansion for a new sustainable D2C fashion startup
Working with Kapok Japan, btrax was responsible for product design and providing branding, promotions, and strategy for a North American launch of Kapok Knot, a D2C startup.
Launched an online store for the Japanese domestic market as well as a cross-border e-commerce site for the international market.
Market Entry & Expansion
What we provided
Conducted US market research, competitor research, brand consulting, market entry strategy, design, development and copywriting. Design of apparel products. Worked with influencers in the US to create video content. Conducted photo shoots for image and video content to be used on the Kapok Knot website and social media channels.
Created a global ecommerce website by initially localizing the Japanese site but also updating the Japanese site based off btrax's designs. Created taglines and text content.
Developed product launch calendar. Suggested online/offline marketing plan for further growth, including google ads, influencer marketing, etc. Provided Influencer marketing content development.
CONCEPT & VALIDATION
Brand consultation and Management
Created global brand guideline and communication strategy. Realized the value propositions for the global audience through qualitative and quantitative research methods.
Successfully launched the global ecommerce website on the Shopify platform. Created three influencer videos. Received coverage by US media about the brand. Created a newly designed product lineup.
Research & Validation
Understand the Japanese market and validate your Product-Solution fitLearn more
Localize the brand and its user experience beyond just translating.Learn more
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.Learn more
Growth activities for customer relationship building and fostering loyalty.Learn more