Kapok Knot

Global expansion for a new sustainable D2C fashion startup
Working with Kapok Japan, btrax was responsible for product design and providing branding, promotions, and strategy for a North American launch of Kapok Knot, a D2C startup.
Launched an online store for the Japanese domestic market as well as a cross-border e-commerce site for the international market.
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INDUSTRY
Fashion
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DELIVERABLES
Brand Localization
Market Entry & Expansion -
TARGET MARKET
U.S.
PROJECT OVERVIEW
What we provided
Conducted US market research, competitor research, brand consulting, market entry strategy, design, development and copywriting. Design of apparel products. Worked with influencers in the US to create video content. Conducted photo shoots for image and video content to be used on the Kapok Knot website and social media channels.

Localization
UX Localization
Created a global ecommerce website by initially localizing the Japanese site but also updating the Japanese site based off btrax's designs. Created taglines and text content.





Marketing
Growth Marketing
Developed product launch calendar. Suggested online/offline marketing plan for further growth, including google ads, influencer marketing, etc. Provided Influencer marketing content development.

CONCEPT & VALIDATION
Brand consultation and Management
Created global brand guideline and communication strategy. Realized the value propositions for the global audience through qualitative and quantitative research methods.



RESULTS
Our impact
Successfully launched the global ecommerce website on the Shopify platform. Created three influencer videos. Received coverage by US media about the brand. Created a newly designed product lineup.
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Research & Validation
Understand the Japanese market and validate your Product-Solution fit
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Brand Localization
Localize the brand and its user experience beyond just translating.
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Market Entry
User-Centered Marketing and Design Solutions to help you thrive in the Japanese Market.
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Growth Marketing
Growth activities for customer relationship building and fostering loyalty.
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