btrax Case Study - Kapok Knot

Kapok Knot

Kapoknot

Global expansion for a new sustainable D2C fashion startup

Working with Kapok Japan, btrax was responsible for product design and providing branding, promotions, and strategy for a North American launch of Kapok Knot, a D2C startup.

Launched an online store for the Japanese domestic market as well as a cross-border e-commerce site for the international market.

  • INDUSTRY

    Fashion

  • DELIVERABLES

    Brand Localization
    Market Entry & Expansion

  • TARGET MARKET

    U.S.

PROJECT OVERVIEW

What we provided

Conducted US market research, competitor research, brand consulting, market entry strategy, design, development and copywriting. Design of apparel products. Worked with influencers in the US to create video content. Conducted photo shoots for image and video content to be used on the Kapok Knot website and social media channels.

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Localization

UX Localization

Created a global ecommerce website by initially localizing the Japanese site but also updating the Japanese site based off btrax's designs. Created taglines and text content.

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Growth Marketing

Growth Finding

Developed product launch calendar. Suggested online/offline marketing plan for further growth, including google ads, influencer marketing, etc. Provided Influencer marketing content development.

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CONCEPT & VALIDATION

Brand consultation and Management

Created global brand guideline and communication strategy. Realized the value propositions for the global audience through qualitative and quantitative research methods.

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Kapoknot work
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RESULTS

Our impact

Successfully launched the global ecommerce website on the Shopify platform. Created three influencer videos. Received coverage by US media about the brand. Created a newly designed product lineup.