EN

OVERVIEW

Daiwa looked to btrax to improve their sales in North America.

what we provided

We surveyed potential customers, aiming to attract users to the global site. Based on this, we proposed a brand concept, messaging, and proposed and created a user-centered design website.
RESEARCH

RESEARCH

Exploring today’s technology

We visited a professional fishing tournament and fishing equipment stores to understand user needs and current market trends.

Services: Fieldwork / User research

CONCEPT

CONCEPT

Crafting Daiwa's story

Using these insights, we created a video concept to capture Daiwa's brand story.

Services: Video creation

PROTOTYPE

PROTOTYPE

Localizing Daiwa's website

We translated these concepts into a responsive English website for Daiwa.

Services: Copywriting / Brand strategy

EXPANSION

EXPANSION

Tackling the US market

We created Daiwa's brand strategy to facilitate their expansion into the US market.

Services: Brand strategy

THE IMPACT

The headquarters and US branch participants of this boot camp discovered that their relationships strengthened through this experience. They used the insights gained in the boot camp to rapidly push towards new product development.

LET’S MAKE IT HAPPEN

Talk to our business development team about working with btrax.

contact us