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Research & Validation

Research & Validation

Understand the Japanese market and validate your Product-Solution fit

btrax will help define your value proposition in the Japanese market
through User-Centered Market Research. Before launching into a new
market, it is important to know if your product is targeting the right
customers and offering the right values.

LET’S GET STARTED

Areas of Focus

  • MARKET ENTRY/ GROWTH STRATEGIES

    • Communication strategy
      • Taglines, story angle development, social media
      • Brand localization
    • Website Design and Development
      • Content Localization
      • Blog creation
    • Marketing promotion strategy
      • Organic ads
      • Social Media ads
      • Social Media channel strategy and execution
      • Event activations
      • Content marketing strategy
      • Community engagement
  • MARKET RESEARCH

    • Market landscape
    • Competitor research
    • Case studies
  • PRODUCT MARKET FIT VALIDATION

    • Define value proposition in Japan
    • Define target users and persona
  • QUALITATIVE RESEARCH - DEEPER INSIGHT

    • One-on-One interviews with target users
    • Extreme interview
    • User interviews at client promotion events
  • QUANTITATIVE RESEARCH - ONLINE SURVEYS

    • Online survey to potential users
    • Online survey to existing users

WHAT MAKES US UNIQUE

We will validate your Product-Solution fit with users in Japan so you can offer customers solutions to their problems.

We will validate your Product-Solution fit with users in Japan so you can offer customers solutions to their problems.

  • Find out users’ real needs that you can’t find on Google, so you can offer potential customers the product value they actually need.
  • Include user interview/testing results into future marketing promotions. Having a real user’s voice positively impacts potential customers’ purchase decisions.
We have a deep understanding of Japanese culture and social norms.

We have a deep understanding of Japanese culture and social norms.

  • Have access to copywriters who understand how to create an impact in the Japanese market.
  • We can create personalized messaging that is relatable to your target audience and strategically position your product in the Japanese market.

LET'S GET STARTED