F R E E E - B O O K
100 Facts to Understand the
Expanding a business to a new county requires a lot of research, which means a lot of time and effort. To make your job easier, we put together the 100 key facts you should know in order to grasp the big picture of the Japanese market, regardless of your industry and business
GEOGRAPHY & POPULATION
ECONOMY & CONSUMPTION
WORK ENVIRONMENT & EMPLOYMENT
EDUCATION
EFFICIENCY & TRANSPORTATION
DIGITAL EXPERIENCE
LEISURE & ENTERTAINMENT
HEALTH & DIET
BELIEFS, VALUES & WELLBEING
The average annual household incomes is $51,000 USD and median annual household income is $39,600 USD.
There is one computer for every 5.6 students in public schools (elementary, junior high school, and high school) in Japan
42.4% of men and 15.5% of women drink alcohol on a regular basis. Each adult consumes 80.90 liters of alcohol a year.