F R E E E - B O O K

100 Facts to Understand the Motivation Behind Japanese Behaviors

Market research starts here!

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Expanding a business to a new country requires a lot of research, which means a lot of time and effort. To make your job easier, we put together the 100 key facts you should know in order to grasp the big picture of the Japanese market, regardless of your industry and business.

GEOGRAPHY & POPULATION

ECONOMY & CONSUMPTION

WORK ENVIRONMENT & EMPLOYMENT

EDUCATION

EFFICIENCY & TRANSPORTATION

DIGITAL EXPERIENCE

LEISURE & ENTERTAINMENT

HEALTH & DIET

BELIEFS, VALUES & WELLBEING

Take a sneak peek

ECONOMY & CONSUMPTION

The average annual household income is $51,000 USD and median annual household income is $39,600 USD.

EDUCATION

There is one computer for every 5.6 students in public schools (elementary, junior high school, and high school) in Japan.

HEALTH & DIET

42.2% of men and 15.5% of women drink alcohol on a regular basis. Each adult consumes 80.90 liters of alcohol a year.

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