Trip Advisor Japan face for world’s top travel review site

Brief

Following the successful launch of Expedia Japan, btrax was entrusted with brand localization for their subsidiary TripAdvisor’s equally successful entry into the highly competitive Japanese travel market.

Delivery

  • Localized UI for the Japanese site
  • Developed a culturally-relevant interactive map
  • Designed effective landing pages and cross-promotional banners
  • Drove online ad campaigns for TripAdvisor partners, including Japan Airlines and Rakuten
  • Designed online brochure for TripAdvisor’s trademark “Traveler’s Choice Awards”

Results

  • Became #1 travel review site in Japan from scratch
  • 20% traffic growth from coordinated marketing campaigns
  • 5% boost in revenue conversion from UX changes and AB testing
  • 40% Web Design
  • 30%Japanese Localization
  • 20%Web Marketing
  • 10%Ad Design
40%

Web Design

30%

Japanese Localization

20%

Web Marketing

10%

Ad Design

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2
The btrax team is very flexible, with a deep cultural understanding of both the US and Japanese business cultures.

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20% traffic growth from coordinated marketing campaigns
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