Brand consulting for mobile payment pioneer
btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan. To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.
Provided a clear picture of the competitor landscape through research and analysis
Recommended key changes to audience messaging to fit market opportunities
Created a Japanese brand direction guideline
Localized Square’s brochure for merchant users
Crafted high-level marketing copy for a new Japanese website
Successful relaunch of the Japanese website under a tight deadline
Growth of Square users in Japan’s 47 prefectures, despite a highly competitive mobile payment environment
Featured at interactive booths in BIC Camera, one of the biggest electronic stores in Japan
40% Brand Messaging
Square has the potential to revolutionize the Japanese credit card industry.