ReachOut Groundbreaking portal for teen issues

Brief

ReachOut needed to rework their site to encourage teens to share their stories about tough life issues and engage in open conversation with peers.

Delivery

  • Conducted extensive traffic analysis and usability testing
  • Launched under an aggressive timeline for a $42 million Ad Council campaign
  • Facilitated user interaction with social media tools
  • Built sophisticated content curation for users and editors

Results

  • Site traffic increased by 10x
  • Half a million page views in the first 8 months
  • Created partnerships with DoSomething.org and Lifeline for Suicide Awareness Month campaign

 

  • 35% User Experience
  • 30%Content Architecture
  • 20%Web Design & Development
  • 15%Content Management System
35%

User Experience

30%

Content Architecture

20%

Web Design & Development

15%

Content Management System

1
2
I want to offer my most heartfelt thanks for the stunning job the btrax team has done. Your professionalism and consistent quality of service has been outstanding. Thanks to your efforts there will be many more teens and young adults choosing life over death.

Jack Heath,
President & CEO,
Inspire USA Foundation

3
10x increase in site traffic
4
5

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