The fastest growing Chinese restaurant chain in North America needed to highlight their healthy edge over competitors.
- Built a novel way for customers to calculate the nutritional values for any meal combination
- Developed user experience based on real-world store signage
- Designed look and feel for web app to match Panda Express’ branding guideline
The web app played a central role in Panda’s successful Wok Smart campaign, which directed customers towards dishes packed with veggies and containing less than 250 calories.
- 30% User Experience
- 30%Interaction Design
- 20%UI Design
- 20%Marketing & Branding