Panda Express Health conscious nutritional calculator

Brief

The fastest growing Chinese restaurant chain in North America needed to highlight their healthy edge over competitors.

Delivery

  • Built a novel way for customers to calculate the nutritional values for any meal combination
  • Developed user experience based on real-world store signage
  • Designed look and feel for web app to match Panda Express’ branding guideline

Results

The web app played a central role in Panda’s successful Wok Smart campaign, which directed customers towards dishes packed with veggies and containing less than 250 calories.

  • 30% User Experience
  • 30%Interaction Design
  • 20%UI Design
  • 20%Marketing & Branding
30%

User Experience

30%

Interaction Design

20%

UI Design

20%

Marketing & Branding

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2
Our project required very complex development, but btrax delivered exactly what we needed in a short amount of time.

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5

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