OZMA PR A fresh image for an elite PR agency

Brief

As one of the largest PR agencies in Japan, OZMA PR needed to revitalize their brand image to reflect their growing global reach.

Delivery

  • Revamped old website for a more modern look and feel
  • Rebranded core logo and created custom iconography for international appeal
  • Created English, Japanese and Chinese messaging and market voice
  • Implemented a CMS tool so OZMA PR staff could keep site content fresh

Results

  • Established global brand image in two new country markets
  • 20% increase in site traffic
  • 10% boost in new client leads
  • 30% Web Design
  • 30%Copywriting
  • 20%Branding
  • 20%CMS
30%

Web Design

30%

Copywriting

20%

Branding

20%

CMS

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We have been a fan of btrax for a long time, and we are pleased to be working with them on our trilingual website creation project. They are a perfect fit for us.

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20% increase in site traffic
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