Kikkoman Rebranding an iconic Asian food purveyor

Brief

After a complete global rebranding exercise, Kikkoman hired btrax to redesign their US market website to reflect their new corporate identity.

Delivery

  • Developed navigation and site flow to present more relevant content to different customers
  • Redesigned website to support the new branding
  • Implemented a CMS to streamline content updates

Results

  • Increased time on site with better content discovery
  • Reduced bounce rate through narrower audience segmentation
  • Improved search ranking with fresher content enabled by simplified site management

 

  • 30% User Experience
  • 30%CMS
  • 20%Web Design
  • 20%Web Development
30%

User Experience

30%

CMS

20%

Web Design

20%

Web Development

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2
They did an incredible job creating the new website with a new branding scheme. We are very pleased with the results.

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4
5

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