Japan Society Creating a new cultural platform

Brief

America’s leading forum on Japan looked to btrax for a complete brand overhaul to improve website usability, promote and track their diverse events.

Delivery

  • Redesigned website for a more user-frienadly layout
  • Created a powerful event ticketing portal
  • Integrated VerticalResponse and PayPal
  • Designed CMS documentation and trained staff
  • Developed branding for Japan-US Innovation Awards

Results

  • 60% increase in site traffic
  • Increased visitors’ time on site and page views
  • Payment integration streamlined individual donations
  • Simplified class management

 

  • 45% Branding
  • 24%Web Design
  • 20%CMS
  • 10%Integrated Marketing
45%

Branding

24%

Web Design

20%

CMS

10%

Integrated Marketing

2
btrax helped us create a brand new website with better design and functionality. The new site has provided a better way for us to bridge the US and Japan.

3
60% increase in site traffic
4
5

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