DeNA Localizing social gaming

Brief

As the #1 mobile and social gaming site in Japan, DeNA turned to btrax to localize their brand for the US market.

Delivery

  • Developed a cutting-edge B2B corporate site and B2C product site
  • Localized messaging and mobile content for the US market
  • Designed logos and icons for multiple DeNA products

Results

  • Rapidly established DeNA’s brand name in the US market
  • Corporate blog content attracted high-level media coverage
  • Drove quality web traffic

 

  • 35% Web Design & Development
  • 35%US localization
  • 20%Content Marketing
  • 10%Branding
35%

Web Design & Development

35%

US localization

20%

Content Marketing

10%

Branding

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btrax’s creative ideas and technical skills made it possible for us to start building our brand overseas.

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5

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