cloudpack Brand strategy for top cloud service provider

Brief

btrax guided cloudpack’s exploration of US market feasibility with pre-event consultation, marketing and on-site support at Amazon’s industry-leading AWS conference.

Delivery

  • Provided cross-border and cross-cultural project management
  • Localized Japanese slidedeck to appeal to US audiences
  • Conducted market research and created industry targeted messaging
  • Coached the client on English presentation skills via live feedback sessions
  • Synced messaging and design to create an eye-catching booth, brochures, signage, novelty items and other marketing collateral
  • Provided on-site support throughout the conference

Results

  • Completed presentation localization under a tight deadline
  • Allowed Cloudpack to focus on leads by managing local event logistics
  • Raised U.S. brand awareness among target customer audience
  • Gained brand exposure to 9,000 potential customers
  • 30% US Localization
  • 25%Event Planning
  • 25%Consulting
  • 20%Design
30%

US Localization

25%

Event Planning

25%

Consulting

20%

Design

Cloudpack2
btrax did an impressive job and we really appreciate all the support and help. From this experience, we realized the need to keep pushing our business and our English skills. We look forward to working together again soon.

Kazutaka Goto, Evangelist

GroupShot
9000 potential customers
CloudpackNovelty
Cloudpack5

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