Bradelis New York Luxury fashion with an e-commerce twist

Brief

btrax collaborated to build traction for the upscale Bradelis New York brand to fully leverage online sales in the US and Japan.

Delivery

  • Designed a new user-friendly site specifically to drive online sales
  • Integrated e-commerce platform and dual currency payment features
  • Created a bi-lingual English and Japanese site focusing on NYC and Tokyo style clientele
  • Drove traffic via social media and fashion blog posts

Results

  • Increased brand awareness
  • Boosted search visibility
  • Bradelis blog post featured on Fashionsnap.com, one of the largest fashion sites in Japan
  • 40% Front-End Design
  • 25%Back-End Development
  • 25%Ecommerce Integration
  • 10%Social Media Promotion
40%

Front-End Design

25%

Back-End Development

25%

Ecommerce Integration

10%

Social Media Promotion

1
2
We were looking for a company who had a good balance of design, technology, and an understanding of Asian culture. btrax fits that description.

3
Increased brand awareness
4
5

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