Want to join us? We’re always looking for bright and talented folks to join our team!

Our fun and relaxed atmosphere brings out the best in all our employees, and we pride ourselves in forming meaningful, professional relationships with our clients. Check out our Facebook page to learn more about how we like to work. Then, take a look below and see if one of our open positions speaks to you.
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Open Positions:


Marketing Specialist

Summary

To foster our Marketing know-how, we are seeking a full-time specialist to join us by April of 2017. This role would not manage the mechanical tasks of our internal marketing, but it will not be restricted to client works. You will be working directly with the CEO and Global Design Consulting team to lead the overall content strategy and media channels for our internal branding, while providing expert research, consulting, and analysis for our diverse clientele. Ideally we are looking for someone local to hire in the SF Bay area who has a deep understanding of Western Business and Marketing practices, while being able to creatively apply these skills in areas of design and innovation. The most important part of this position is being able to produce strong marketing strategies and content for our brand and our international clients.

What you’ll do:

  • Provide expert recommendations to our clients as it relates to content strategy, branding, market entry strategy, user acquisition, etc… (see our services).
  • Identify areas of improvement for btrax marketing best practices.
  • Produce one to two blog articles in English per week related to Design, Marketing, International Trends, or Technology.
  • Strategize with our Global Design Consulting team to target potential clients.
  • Research market trends, analyse data, and provide a unique point of view to our readers.
  • Build upon your extensive knowledge of the diversity of SF and American business culture.
  • Foster your passion for innovation.
  • Designing and launching A/B and multivariate testing of web pages.
  • Extensive reporting and analysis of results to drive future optimizations using tools such as Google Analytics.
  • Creating email campaigns, to include lead-scoring, template design, calls-to-action, A/B testing, segmentation, and reporting.
  • Brainstorming and developing ideas for creative marketing campaigns.
  • Collaborate with team members to coordinate brand awareness and marketing efforts.
  • Managing events budget.
  • Analyze key performance metrics to identify actionable opportunities.
  • Promoting events using social media and eventbrite pages
  • Conducting research as needed for lead generation.
  • Take control of discussions and blog articles without being the “leader”.
  • Communicate with the CEO, Project Manager, Designer, Business Development team, and Marketing staff in SF and Tokyo.
  • In addition to these typical responsibilities, you may perform other duties as necessary.

What You’ll Need:

  • At least some experience with delivering written materials on a deadline.
  • Excellent writing skills in English, especially having a knack for matching the voice and tone of our blog-style.
  • A creative mindset that allows you to be passionate in your writing.
  • Logical thinking ability to synthesize your creativeness with the marketing team’s direction.
  • Intermediate HTML/CSS skills.
  • Strong written communication skills.
  • Demonstrable experience in marketing data analytics and tools.
  • Comfortable with uncertainty; able to deal with unexpected situations.
  • Detail-oriented and consistent communication.

It doesn’t hurt to have:

  • Design, coding, or other skills that help you write and publish stellar articles.
  • Experience working in an agency and/or with foreigners.
  • An interest in design, technology, startups, and East Asian cultures.
  • Running digital advertising campaigns such as AdWords, Facebook Ads, and Instagram Ads.
  • Ability to explain the relevance of different design, innovation, and development processes.
  • Permanent or long-term US work authorization; visa sponsorship is not provided.

Life at btrax:

  • Work with people from all over the world with diverse educational experiences.
  • Flexible environment, remote or in-office work (located in SOMA, SF), growing company.
  • Be a part of our local design community; attend networking events, workshops, and socials.
  • btrax is an Equal Opportunity Employer.

How to Apply:

  • Send your resume and cover letter to hr@btrax.com
  • Successful candidates will be asked to complete the writing test.
  • Articles will be judged on quality of content and effectiveness to attract our readers.

 

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