btrax is a cross‐cultural branding and marketing agency with clients ranging from startups to Fortune 100 companies.
Founded in 2004, our fully bilingual and bicultural team has rapidly grown into North America’s top agency specializing in the Japanese, Chinese and Korean markets.
We believe brands achieve their greatest potential by forging meaningful and culturally authentic connections with the right communities.
This isn’t just a job for us. We’re passionate about what we do and who we work with.
Born to an American father and Japanese mother, Brandon Katayama Hill grew up in Sapporo before moving to the U.S. to attend college. After graduating from San Francisco State University in 2004, Brandon founded btrax with three Japanese friends to help Expedia enter the Japan market.
The success of that first project led to an ongoing relationship with Expedia and subsidiaries such as Expedia Korea,TripAdvisor and Hotels.com. Within a few short years he had grown btrax into the top Asian branding agency in North America.
Brandon regularly writes for Japanese media with articles appearing in TechCrunch, WebSite Expert, Project Design, MacFan, Excite Japan and TechWave. Brandon has also been featured in CNET, Nikkei Associe, Nikkei Business,Gihyo, Sheepleap and Looops.TV.
He is the founder of SF Japan Night in collaboration with SF New Tech, the oldest and largest startup event in the United States. An expert on Asian business and technology trends, he has been invited to speak at 500 Startups Japan Day, UC Berkeley Haas School’s Asian Business Conference, Global Mobile Internet Conference (GMIC), Social Media Week Tokyo, Asia Society and JTPA (Japanese Technology Professional Association).
A visible presence in the business community, Brandon has also served as a mentor at Startup Weekend, steering committee member for the Japan US Innovation Awards, board member of Fukuoka Ruby and has advised the Japan Society and Keizai Society.
Born in Japan and raised in Sapporo, Brandon Hill (Banki Katayama) founded btrax on a simple, but powerful idea: Help innovative Asian and U.S. businesses to successfully enter new markets.Learn more about Brandon →