About btrax

btrax is a cross‐cultural branding and marketing agency with clients ranging from startups to Fortune 100 companies.

Founded in 2004, our fully bilingual and bicultural team has rapidly grown into North America’s top agency specializing in the Japanese, Chinese and Korean markets.

We believe brands achieve their greatest potential by forging meaningful and culturally authentic connections with the right communities.

This isn’t just a job for us. We’re passionate about what we do and who we work with.

brandon-hill2

Brandon K. Hill
Founder and CEO

Growing up in Sapporo with a Japanese mother and American father, Brandon Katayama Hill later moved to the US for university, and formed btrax after graduation with $5,000 of startup capital.

Since then btrax has grown into the top agency guiding the Asian brand strategy of successful US companies, and helping Japanese companies go global.

With strong connections in both Silicon Valley and the Japanese startup community, he is the founder of SF Japan Night and has spoken at 500 Startups Japan DayUC Berkeley Haas School’s Asian Business ConferenceGlobal Mobile Internet Conference (GMIC)Social Media Week TokyoAsia Society and JTPA (Japanese Technology Professional Association).

Brandon is a regular contributor to Nikkei, TechCrunch, WebSite Expert, Project Design, MacFan, Excite Japan and TechWave on a cross-border business, innovation and technology trends.

A visible presence in the business community, he has also served as a mentor at Startup Weekend, steering committee member for the Japan US Innovation Awards, board member of Fukuoka Ruby and has advised the Japan Society and Keizai Society.

Follow Brandon on Twitter @brandonkhill 

 

Connect:

Our teamMeaningful results start with passionate people.

  • Brandon K. HillFounder and CEO

    Born in Japan and raised in Sapporo, Brandon Hill (Banki Katayama) founded btrax on a simple, but powerful idea: Help innovative Asian and U.S. businesses to successfully enter new markets.

    Learn more about Brandon →
  • Hidemaru Sato

    Hidemaru SatoSenior Advisor

  • Tim Wagner

    Tim WagnerVP Brand Strategy

  • Akihiko Tada

    Akihiko TadaJP General Manager

  • Tatsunori Ito

    Tatsunori ItoBusiness Development

  • Kayo Sasaki

    Kayo SasakiBusiness Development

  • John H. Branderhorst

    John H. BranderhorstBusiness Development

  • Ayaka Matsui

    Ayaka MatsuiProject Manager

  • Masaaki Mark Wake

    Masaaki Mark WakeInnovation Project Manager

  • Itsuko Yamada

    Itsuko YamadaInnovation Project Manager

  • Yuji Ozawa

    Yuji OzawaProject Manager

  • Noriko Shimodaira

    Noriko ShimodairaProject Manager

  • Kisa Nakashima

    Kisa NakashimaProject Manager

  • Keita Yamana

    Keita YamanaUX Designer

  • Alex Dimmick

    Alex DimmickOffice Manager

  • Kristie Wong

    Kristie WongMarketing Specialist

  • Mariko Higuchi

    Mariko HiguchiMarketing Specialist

  • En Shu

    En ShuLocalization Specialist

  • Ono kenichi

    Kenichi OnoLocalization Specialist

  • Yuichi Shiga

    Yuichi ShigaSoftware Engineer

  • Seiya

    SeiyaSoftware Engineer

  • Junshu Okamoto

    Junshu OkamotoSoftware Engineer

  • Christina Xian

    Christina XianVisual Design Associate

  • Toshiaki Sakanaka

    Toshiaki SakanakaInnovation Academy Assistant

Learn how we can help you.