btrax is a cross‐cultural branding and marketing agency with clients ranging from startups to Fortune 100 companies.
Founded in 2004, our fully bilingual and bicultural team has rapidly grown into North America’s top agency specializing in the Japanese, Chinese and Korean markets.
We believe brands achieve their greatest potential by forging meaningful and culturally authentic connections with the right communities.
This isn’t just a job for us. We’re passionate about what we do and who we work with.
Growing up in Sapporo with a Japanese mother and American father, Brandon Katayama Hill later moved to the US for university, and formed btrax after graduation with $5,000 of startup capital.
Since then btrax has grown into the top agency guiding the Asian brand strategy of successful US companies, and helping Japanese companies go global.
Born in Japan and raised in Sapporo, Brandon Hill (Banki Katayama) founded btrax on a simple, but powerful idea: Help innovative Asian and U.S. businesses to successfully enter new markets.Learn more about Brandon →