About btrax

btrax is a cross‐cultural branding and marketing agency with clients ranging from startups to Fortune 100 companies.

Founded in 2004, our fully bilingual and bicultural team has rapidly grown into North America’s top agency specializing in the Japanese, Chinese and Korean markets.

We believe brands achieve their greatest potential by forging meaningful and culturally authentic connections with the right communities.

This isn’t just a job for us. We’re passionate about what we do and who we work with.


Brandon K. Hill
Founder and CEO

Growing up in Sapporo with a Japanese mother and American father, Brandon Katayama Hill later moved to the US for university, and formed btrax after graduation with $5,000 of startup capital.

Since then btrax has grown into the top agency guiding the Asian brand strategy of successful US companies, and helping Japanese companies go global.

With strong connections in both Silicon Valley and the Japanese startup community, he is the founder of SF Japan Night and has spoken at 500 Startups Japan DayUC Berkeley Haas School’s Asian Business ConferenceGlobal Mobile Internet Conference (GMIC)Social Media Week TokyoAsia Society and JTPA (Japanese Technology Professional Association).

Brandon is a regular contributor to Nikkei, TechCrunch, WebSite Expert, Project Design, MacFan, Excite Japan and TechWave on a cross-border business, innovation and technology trends.

A visible presence in the business community, he has also served as a mentor at Startup Weekend, steering committee member for the Japan US Innovation Awards, board member of Fukuoka Ruby and has advised the Japan Society and Keizai Society.

Follow Brandon on Twitter @brandonkhill 



Our teamMeaningful results start with passionate people.

  • Brandon K. HillFounder and CEO

    Born in Japan and raised in Sapporo, Brandon Hill (Banki Katayama) founded btrax on a simple, but powerful idea: Help innovative Asian and U.S. businesses to successfully enter new markets.

    Learn more about Brandon →
  • Steven ChenSenior Designer

  • Alex DimmickOperations Manager

  • Hana HallProject Manager

  • Keiko HanawaSenior Designer

  • Marvin KimSales Manager

  • Chris KoyamaLead Project Manager

  • Tristan RambergLead Designer

  • Hinako SatoJP Marketing Associate

  • Akihiko TadaJP General Manager

  • Tim WagnerVP Brand Strategy

  • Jade WorobecMarketing Associate

  • Rena XieProject Manager

  • CooperMascot

Our values

  • We are a dynamic and cool-kawaii team.
  • We build meaningful, collaborative partnerships with people.
  • We seek out challenges because they make us sharper.
  • We pursue innovation by encouraging thoughtful experimentation.
  • We advocate for users so that our clients achieve the best results.
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