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INNOVATE GLOBALLY THROUGH INSPIRING EXPERIENCES

OUR SERVICES
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  • Expedia

    From market entry to top-ranked travel portal

    Expanding to the Asian market was a key business objective for Expedia. btrax’s team replicated Expedia’s success in the US market by fusing their core brand with Japanese consumers’ unique cultural expectations and needs.

  • Square

    Brand consulting for mobile payment pioneer

    btrax supported Square in their mission to repeat their US market success and become the leading mobile payment service in Japan. To facilitate Square’s business expansion, btrax conducted Japanese market research, competitor research, brand consulting and copywriting.

  • Calbee

    US market testing for Japan’s snack giant

    In the lead-up to their successful IPO Calbee entrusted btrax with end-to-end strategy, implementation, marketing and PR for a popup store to test potential new products for markets outside Japan.

  • NRI

    Supporting the establishment of a new digital educational program based in the US market.

    Partnered with our Innovation Service Team, NRI designed and operated the program in San Francisco for the purpose of nurturing human resources that contribute to innovation utilizing the U.S. market as base.The participating members learned new business development techniques, created a working prototype, and verified the service value by presenting in English at San Francisco Pitch Event.

Expedia

Expedia

Square

Square

Calbee

Calbee

NRI

NRI

PROJECT DETAILS

AM San Francisco USA

AM Tokyo JAPAN

AM Berlin GERMANY

AM Shanghai CHINA

AM New York USA