case studies

The btrax team prides itself on developing projects that delight users and deliver real world results.

case study 01: NEW PEOPLE

Client
VIZ Pictures

Project
NEW PEOPLE

Type
Entertainment & Shopping

CHALLENGES

Build brand awareness from scratch
Attract attendees and generate media attention for the J-Pop Center Grand Opening day
Engage fans of Japanese anime, manga, fashion and art with fresh content
Promote partner stores and VIZ Cinema to drive foot traffic and revenue
Introduce novel and niche Japanese boutiques new to American shoppers

BTRAX SOLUTIONS

Created Full-Flash pre-launch website to generate buzz
Collaborated with their internal team to produce a unique Japanese flavored design synced to the physical building attributes
Developed hybrid Flash & HTML website development with sleek look-and-feel
Integrated CMS to streamline client-side content updates
Integrated with a 3rd party movie ticketing system to synch online and offline sales
Customized Twitter and Facebook pages and navigation linkages

RESULTS

700% web traffic growth in one week period
Over 61,000 unique web visitors per month
1/3 of all website users are repeat visitors
Ranked #1 for primary keywords in organic search engine results
Generated 2,900 Facebook and 700 Twitter mentions in the first month
20,000+ crowd attendance on Grand Opening Day
Sell-out movie times for VIZ Cinema on launch week
Biggest revenue day in the 20-year history of a global Japanese fashion boutique in the NEW PEOPLE building

MEDIA BUZZ